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InSites Newsletter

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Meet us Mondays: Amy Muscato

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Amy Muscato is Vanguard’s Editorial Assistant, and in just three weeks will celebrate her one-year anniversary!  (Speaking of “anniversaries,” today is her birthday!) Amy is a member of our Creative Services department and Marketing team.

Amy Muscato (far right) with her sisters.

When did you know you wanted to work in public relations? I’m still [...]

Purple Round-Up: March 15, 2013

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Last week we learned the sad news about TweetDeck, and now we have to say goodbye to our friend Google Reader.

We think this is a pretty good definition of PR! Source: PR in Your Pajamas Facebook page

By now you’ve probably heard about the new Facebook newsfeed, but what do the changes mean for brands?

This [...]

One Minute with LeAnne DeFrancesco

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LeAnne DeFrancesco has been at Vanguard for seven years and is the Editorial Director.

VC Editorial Director LeAnne DeFrancesco

Vanguard celebrated its 25th anniversary this year; in one word describe:

The PR industry today: Dynamic

The PR industry in 2037: Revolutionary

In one word describe:

Yourself: Social

Your work style: Collaborative

Your legacy: Diplomacy

Finish the following sentences:

What excites me the most [...]

InSites for PR Graduates: Convincing an Employer You’re Worth the Investment

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As a manager coming fresh out of a recruitment process, I can tell you that experience on a résumé only goes so far. If you’re looking for a job, and hopefully a career, in communications, make sure you’ve sharpened your ability to do just that — communicate.

Source: http://blog.grantham.edu/blog/bid/104531/Job-Interview-8-Simple-Ways-to-Wow-Employer

Recently Vanguard needed to fill an [...]

Lessons Learned from Mike Daisey's "This American Life" Fiasco

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In early January, one of my favorite radio programs, “This American Life,” aired its most popular episode to date. A first-person chronicle condemning Apple’s supply chain, the episode is anchored by Mike Daisey’s story of a 2010 visit to Chinese factories where many popular Apple products are made.

Source: Lazurite

Daisey spoke with 12- and 13-year-old [...]