We’ve seen incredible advances in the communications profession over the past two decades, but are we sharing enough about what we’ve done wrong? When we see a story about a PR failure, do we applaud the risk-taker, or are we simply grateful that we were spared the same [...]
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March 26th, 2010 | Tags: audience research, best practices, communications, creativity, ethics, failure, innovation, lessons learned, marketing, mistakes, PR, public relations, Social Marketing | Categories: Strategic Planning
One comment | Share: I recently came across this article about the ethics of ghostwriting for a client on Twitter (UPDATE: the previous link is no longer active – you can view the Google cache of the article here). The client is an executive who wanted several staff members to tweet from his personal Twitter account during a conference [...] March 8th, 2010 | Tags: communication, ethics, ghostwriting, PR, PR professionals, public relations, social media, social media ethics, social networking, Twitter | Categories: Integrated Media Services, Media Relations, Online Marketing
5 comments | Share: I know, not everyone is Bill Gates. Very few people on the planet can gain 100,000 followers on Twitter eight hours after launching their Twitter profile. http://www.flickr.com/photos/ndevil/ / CC BY 2.0 But perhaps we should start thinking like Bill. Using his newly formed Twitter community, Gates recently launched his newest endeavor, The Gates Notes, where he will [...] February 18th, 2010 | Tags: advocacy, Bill and Melinda Gates Foundation, Bill Gates, blogging, CEO, ethical dilemma, ethics, Facebook, Gates Foundation, Gates Notes, InSites, newsletter, Online Marketing, personal, persuasive storytelling, PR, PR-Squared, public relations, Shift Communications, social change, Social Marketing, social media, social networking, Strategic Planning, Tom Defren, Twitter | Categories: Design & Editorial, Integrated Media Services, Online Marketing, Social Marketing, Strategic Planning, Training & TA, Uncategorized
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