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InSites Newsletter

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Why the SOPA Blackout Worked

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Photo courtesy of acf_windy on Flickr

When we first posted about the Stop Online Piracy Act (SOPA) blackout protest scheduled for January 23, we had no idea that Wikipedia and Reddit (which had planned a January 18 blackout protest) would persuade other sites to join their effort yesterday. According to the Los Angeles Times, more [...]

Beware: Monday, January 23, the Internet May Go Dark

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Flickr photo courtesy of Redjar

While I may not be able to foresee  the future, my media savvy crystal ball is suggesting that Monday, January 23, 2012, will be a dark day for communicators.

If you haven’t heard the troubling news already, Google, Facebook, Twitter, YouTube, Paypal and other major Internet mainstays will be staging a “blackout” on January [...]

InSites for the Future: The Future of Messaging

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Getting your message across has always been a challenge, but the shortened attention spans of audiences today make it even more difficult. Andrew Overton looks at how being persistent can help to spread your message, while Helen Mitternight looks at the importance of the messenger.

Source: JMR Photography

Long Term Engagement Is Key to [...]

InSites for the Future: The Use of Visuals in Communication in 2012

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Visuals can be more important to effective communication than the words we use. Vanguard’s Integrated Media Services group leader Crystal Borde predicts digital media will become more visual in 2012, while editorial director LeAnne DeFrancesco argues for the power of images when communicating your message.

A More Visually Appealing New Year

In 2011, websites, media outlets [...]

InSites for the Future: The Future of Social Media

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Source: Shantanu Gautam

Social media is an ever-evolving world, and communicators are working overtime to keep up with the changes. Gary Ritterstein predicts that a platform to integrate all social media will be the next big thing, while Scott Rieder looks ahead to a time when all media outlets use Twitter for breaking news. [...]