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Share Last week’s announced demise of Google Wave reminds us that effective execution and promotion are at least as important as a good idea. I was one of the early Google Wave proponents who spent weeks desperately seeking a coveted invite into the exclusive community of initial users. I loved the idea of melding productivity and [...] August 9th, 2010 | Tags: audience research, Branding, communication, community, Critique, Google, Google Wave, grassroots, marketing, Online Marketing, online media, Policy Communications, PR, public relations, social media, social networking, Vanguard Communications | Categories: Advertising & Promotion, Integrated Media Services, Online Marketing, Strategic Planning
One comment | Share: Share I enjoy Google’s Doodles – the daily updates to their logo – and especially those that are more inventive and off-the-wall. My nerdy, ten-year-old self rejoices at their hidden inclusion of the Triforce from Nintendo’s Zelda games, which serves as just one example of how creative the Google team can be. But last week’s [...] May 28th, 2010 | Tags: Bandai, communications, creativity, Google, imagination, Namco, Online Marketing, online media, online strategy, PAC-MAN, PR, public relations | Categories: Advertising & Promotion, Media Relations, Online Marketing
Leave a comment | Share: Share The decision to start up a blog is not one that should be taken lightly. At Vanguard Communications, we had to consider whether our insights and commentary on communications issues would benefit the already robust public relations blog community. Since you’re reading this post on our blog, you know which way we decided, and [...] May 19th, 2010 | Tags: Bing, blogging, communication, Google, InSites, marketing, Online Marketing, online media, online strategy, search engine optimization, SEO, social media, social networking, Vanguard Communications, Yahoo | Categories: Integrated Media Services, Online Marketing
Leave a comment | Share: Share In the past couple of months, the Web chatter on foursquare has increased steadily, with recent rumors suggesting that Yahoo is considering buying the company for $100 million. Though foursquare launched its iPhone application at the 2009 South by Southwest Interactive Festival, the location-based social networking platform seemed to take off at this year’s conference. [...] April 13th, 2010 | Tags: advocacy, communication, Facebook, foursquare, geotagging, Google, grassroots advocacy, location-based, online strategy, PR, public relations, social media, social networking, Strategic Planning, strategy, Twitter | Categories: Integrated Media Services, Online Marketing, Strategic Planning
8 comments | Share: Share More than ever, the world is turning to social media in times of crisis to share and find information. The devastating earthquake in Chile and subsequent tsunami warnings are perfect examples of social media’s power during a disaster. The world turned to Twitter and Facebook for real-time information about the earthquake and tsunami warnings [...] March 18th, 2010 | Tags: Chile, crisis communication, disaster communication, earthquake, Facebook, Fast Company, Google, Google People Finder, Haiti, social media, Twitter | Categories: Integrated Media Services
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