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Last week’s announced demise of Google Wave reminds us that effective execution and promotion are at least as important as a good idea. I was one of the early Google Wave proponents who spent weeks desperately seeking a coveted invite into the exclusive community of initial users. I loved the idea of melding productivity and social [...] August 9th, 2010 | Tags: audience research, Branding, communication, community, Critique, Google, Google Wave, grassroots, marketing, Online Marketing, online media, Policy Communications, PR, public relations, social media, social networking, Vanguard Communications | Categories: Advertising & Promotion, Integrated Media Services, Online Marketing, Strategic Planning
Leave a comment | Share: Since the close of 2009, digital media analysts have pointed to location-based services as the next phase of social communication. More and more people are migrating toward smart phone technology enabled with GPS - comScore recently reported that 45 million in the U.S. use smart phones - and location-based services are one more way to put these phones to better use. [...] April 14th, 2010 | Tags: advocacy, communication, Facebook, foursquare, grassroots, grassroots organizing, integrated media strategy, online media, Social Marketing, social media, social networking, Twitter | Categories: Integrated Media Services, Online Marketing, Policy Communications, Social Marketing
4 comments | Share: Before leaving for winter recess in December, U.S. House of Representatives Majority Leader Steny Hoyer (D-Md.) released the 2010 legislative calendar. While there weren’t any surprises, the calendar does provide a hint on how to get the attention of Congress this year: think local. As is typical for an election year, the legislative schedule is shorter [...] January 13th, 2010 | Tags: 2010, advocacy, calendar, Capitol Hill, Congress, election, grassroots, house of representatives, legislation, local, Policy Communications, politics, public relations, senate, Steny Hoyer, Washington DC | Categories: Event Planning, Media Relations, Policy Communications, Strategic Planning
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