Welcome!

Welcome to InSites, Vanguard's blog dedicated to communications for social change. Please visit our "About" page for more information on InSites.

InSites Newsletter

Email:

Some Basic Blogging Benefits

The decision to start up a blog is not one that should be taken lightly. At Vanguard Communications, we had to consider whether our insights and commentary on communications issues would benefit the already robust public relations blog community. Since you’re reading this post on our blog, you know which way we decided, and you [...]

Marvin Gaye: Anti-War Performer

Marvin Gaye: Anti-War Performer

May 2010
Marvin Gaye
Anti-War Performer

“In 1969 or 1970, I began to re-evaluate my whole concept of what I wanted my music to say. I was very much affected by letters my brother was sending me from Vietnam, as well as the social situation here at home. I realized that I [...]

New Research Reveals Characteristics of Millennial Generation

This guest blog post is by Leah Holmes-Bonilla, a Senior Account Supervisor and the Multicultural Services Manager at Vanguard Communications.

Have you ever mused about wanting to live in a world with a generation of self-assured, enthusiastic, forward-thinking and culturally diverse young people? Think no more because they are here. Fifty million 18-to-29-year-olds make up a [...]

If You Want to Reach Teens, Don't Bother to E-mail Them

My almost-teenager demonstrates what a new study from the Pew Research Center confirms–youth ages 12-17 aren’t using e-mail anymore. Headlines earlier this week focused on the hundreds of texts that teens send daily, but I found their lack of e-mail use even more fascinating. The study showed that 58 percent of teens text, while only 11 percent use e-mail. In fact, more teens are using landlines (33 percent) than e-mail. Is e-mail the new snail [...]

Like Bill Gates Shows, Leaders' Personal Messages Online Can Be a Winning Strategy

I know, not everyone is Bill Gates. Very few people on the planet can gain 100,000 followers on Twitter eight hours after launching their Twitter profile.

http://www.flickr.com/photos/ndevil/ / CC BY 2.0

But perhaps we should start thinking like Bill.

Using his newly formed Twitter community, Gates recently launched his newest endeavor, The Gates Notes, where he will [...]