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Share This guest blog post is by Leah Holmes-Bonilla, a Senior Account Supervisor and the Multicultural Services Manager at Vanguard Communications. Have you ever mused about wanting to live in a world with a generation of self-assured, enthusiastic, forward-thinking and culturally diverse young people? Think no more because they are here. Fifty million 18-to-29-year-olds make up [...] April 29th, 2010 | Tags: audience research, communication, cultural competency, cultural diversity, Generation Next, hispanics, InSites, linguistic competency, marketing, Millennials, multicultural, Pew Research Center, public relations, social media, social networking, values, Vanguard Communications, young adults, young people, youth | Categories: Advertising & Promotion, Integrated Media Services, Multicultural Outreach, Social Marketing, Strategic Planning
3 comments | Share: My almost-teenager demonstrates what a new study from the Pew Research Center confirms–youth ages 12-17 aren’t using e-mail anymore. Headlines earlier this week focused on the hundreds of texts that teens send daily, but I found their lack of e-mail use even more fascinating. The study showed that 58 percent of teens text, while only 11 percent use e-mail. In fact, more teens are using landlines (33 percent) than e-mail. Is e-mail the new snail [...] April 28th, 2010 | Tags: audience, audience research, cell phones, children, communication, cultural competency, e-mail, InSites, Justin Bieber, landlines, marketing, mobile, Pew, Pew Research Center, PR, public relations, social media, technology, teens, text, texting, Twilight, Vanguard Communications, Washington DC, youth | Categories: Integrated Media Services, Multicultural Outreach, Social Marketing
Leave a comment | Share: Share I know, not everyone is Bill Gates. Very few people on the planet can gain 100,000 followers on Twitter eight hours after launching their Twitter profile. http://www.flickr.com/photos/ndevil/ / CC BY 2.0 But perhaps we should start thinking like Bill. Using his newly formed Twitter community, Gates recently launched his newest endeavor, The Gates Notes, where he [...] February 18th, 2010 | Tags: advocacy, Bill and Melinda Gates Foundation, Bill Gates, blogging, CEO, ethical dilemma, ethics, Facebook, Gates Foundation, Gates Notes, InSites, newsletter, Online Marketing, personal, persuasive storytelling, PR, PR-Squared, public relations, Shift Communications, social change, Social Marketing, social media, social networking, Strategic Planning, Tom Defren, Twitter | Categories: Design & Editorial, Integrated Media Services, Online Marketing, Social Marketing, Strategic Planning, Training & TA, Uncategorized
Leave a comment | Share: Share With the rise of Web sites like Facebook, Twitter, and MySpace, we constantly hear concerns about privacy. From worries over college students posting career-impeding photos to concerns over unfettered access to addresses or phone numbers, users of social networks have to be careful what information they make available about themselves and their organizations. Now, an [...] January 27th, 2010 | Tags: advertising, advocacy, communication, Facebook, InSites, marketing, PR, privacy, public relations, social networking, technology | Categories: Advertising & Promotion, Integrated Media Services, Online Marketing
2 comments | Share: Share Photo Credit: U.S. Census Bureau, Public Information Office The Washington Post reports that 20 percent of people may not participate in the 2010 census, even though they are legally obligated to do so. According to a new poll from the Pew Research Center, many respondents said they are too busy or uninterested to fill [...] January 25th, 2010 | Tags: 2010 census, advertising campaign, african-americans, asian-americans, census, Census Bureau, center, civil rights, communication, cultural competence, culture, hispanics, InSites, language, multicultural, Pew, Pew Research Center, PR, public relations, research, Social Marketing, Vanguard Communications, Washington DC, washington post | Categories: Advertising & Promotion, Multicultural Outreach, Social Marketing, Strategic Planning
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