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Share Visuals can be more important to effective communication than the words we use. Vanguard’s Integrated Media Services group leader Crystal Borde predicts digital media will become more visual in 2012, while editorial director LeAnne DeFrancesco argues for the power of images when communicating your message. A More Visually Appealing New Year In 2011, websites, media outlets [...] December 21st, 2011 | Tags: communication, digital media, Facebook, future, graphic design, graphics, images, infographics, InSites for the Future, Integrated Media Services, new year, Pinterest, smart phone, social networks, Vanguard, Vanguard Communications, visual, writing | Categories: Design & Editorial, Integrated Media Services, Uncategorized
Leave a comment | Share: Share When communicators organize and stage a press conference for their organizations, the stakes are pretty high. We hold press conferences to support a variety of objectives — such as to address recent challenges or issues or to launch new programs — however, rarely do we have to think about how our press conference will [...] April 26th, 2011 | Tags: audience research, Ben Bernanke, event planning, Federal Reserve, Integrated Media Services, Media Relations, Policy Communications, Press Conferences, Wall Street Journal | Categories: Event Planning, Integrated Media Services, Media Relations, Policy Communications
Leave a comment | Share: Social change doesn’t depend on political parties or Capitol Hill. It depends on people who passionately seek justice and communities that fight for those who can’t. [...] April 14th, 2011 | Tags: advocacy, communications, community organizing, Facebook, Integrated Media Services, social media | Categories: Alliance Building, Integrated Media Services, Social Issues
4 comments | Share: Share Photo by nanpalmero on Flickr This past month, Governor Rick Perry (R-TX) made a critical mistake on Twitter. Out of the blue, he blocked several local reporters from reading his tweets. Members of the Texas media, including Tom Benning from the Dallas Morning News, received the blocked notice when they attempted to view the [...] March 23rd, 2011 | Tags: Dallas Morning News, digital media, Governor Perry, Integrated Media Services, Media Relations, Policy Communications, policymaker, politics, Rick Perry, social media, Social Media Policy, social networking, Twitter | Categories: Integrated Media Services, Media Relations, Policy Communications
Leave a comment | Share: Share Year of the Rooster by eugevon, on Flickr While I know 2010 was the Year of the Tiger according to the Chinese calendar, it felt more like the Year of the Rooster. Those born in the Chinese zodiac’s Year of the Rooster tend to be quick thinkers who are practical and resourceful. During this [...] January 3rd, 2011 | Tags: A Year of InSites, audience outreach, audience research, communication, Integrated Media Services, Media Relations, media tracking, news tracking, Policy Communications, research, resourcefulness, social media, technology, tracking tools | Categories: Integrated Media Services, Media Relations, Policy Communications, Strategic Planning
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