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Share I’m an avid Twitter user. While I use Twitter for news monitoring and information gathering, I also use it as an engagement tool — sending messages directly targeting Tweeters or adding hashtags, a word or phrase prefixed with a hash sign and without spaces, occurring within a tweet. It’s surprising how many organizations and spokespeople on [...] November 8th, 2010 | Tags: hashtag, hashtagging, Integrated Media Services, Media Relations, microblogging, online communication, online engagement, online media, social media, social networking, tweet, Tweeter, tweeting, Twitter | Categories: Integrated Media Services, Media Relations, Online Marketing
Leave a comment | Share: Share When USA Today launched in 1982, it heralded a new era for print journalism, featuring briefer articles and more colorful designs, photos and illustrations in newspapers. Twenty-eight years later, the second most widely read newspaper in the U.S. is changing the game again. Recently, USA Today announced a reorganization of its newsroom, eliminating 130 jobs [...] October 7th, 2010 | Tags: Charlotte Observer, Detroit Free Press, Detroit News, Integrated Media Services, media, media outreach, Media Relations, media strategy, newspaper, online media, online strategy, Pew Research Center, PR, public relations, reorganization, Seattle Post-Intelligencer, Strategic Planning, USA Today | Categories: Integrated Media Services, Media Relations, Strategic Planning
Leave a comment | Share: Share When GE’s smart grid scarecrow ad appeared during last year’s Super Bowl, viewers must have been startled to see a company paying big money for commercial about electricity. Is giving the electricity system a “brain” important enough to spend millions on a 30-second ad? Unfortunately, it is. Grid modernization advocates have taken to the Web [...] September 23rd, 2010 | Tags: Al Gore, carbon footprint, electricity, electricity grid, Galvin Electricity Initiative, GE, grid modernization, Integrated Media Services, microgrid, online communications, Pickens Plan, smart grid, social good, Social Good Day | Categories: Policy Communications, Social Issues, Social Marketing
Leave a comment | Share: Share General Stanley McChrystal is in big, big trouble. In a profile of McChrystal appearing in Rolling Stone magazine, he’s on the record saying things about his boss (a.k.a. the President of the United States), Vice President Joe Biden and the administration’s management of the Afghanistan war that should never appear in print. It was [...] June 23rd, 2010 | Tags: communication, General Stanley McChrystal, Integrated Media Services, Interview, Interviewee, media, Media Interviews, Media Relations, New York Times, PR, Rolling Stone, single overriding communications objective, SOCO, spokesperson, Tips | Categories: Integrated Media Services, Media Relations, Policy Communications, Strategic Planning, Training & TA
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