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Share This guest blog post is from Juanita Panlener, an Account Supervisor at Vanguard Communications. This past year, I’ve been reminded of one of the most important aspects of social marketing — creating and sticking to a communications plan that guides and drives outreach strategy and activities. A trusted colleague recently compared the role of strategic communications [...] January 13th, 2011 | Tags: A Year of InSites, communication, integrated media strategy, Social Marketing, Strategic Planning | Categories: Integrated Media Services, Social Marketing, Strategic Planning
One comment | Share: Share On Wednesday, Facebook rolled out its long-awaited, location-based offering called Places. Like competitors foursquare and Gowalla, Facebook Places allows users to “check-in” at locations, such as businesses, public spaces or even their homes, to broadcast to friends and connections where they are and what they’re doing. We’ve previously discussed location-based advocacy in regard to foursquare [...] August 19th, 2010 | Tags: advocacy, Facebook, Facebook Places, foursquare, Gowalla, integrated media strategy, location-based, online communications, public relations, social networking | Categories: Integrated Media Services, Online Marketing
One comment | Share: Share Bravo, Old Spice. Bravo. Your viral ad campaign featuring Isaiah Mustafa is one of the most brilliant social media-based advertising campaigns that I’ve ever seen. It is certain to become a case study in how to effectively reach huge numbers of people. How many people? Let’s recap now that one week has gone by since Old [...] July 20th, 2010 | Tags: advertising, Fast Company, Iain Tait, integrated media strategy, Isaiah Mustafa, Mark Borden, marketing, media strategy, Old Spice, Online Marketing, online strategy, ReadWriteWeb, Twitter, video, viral, Weiden+Kennedy, YouTube | Categories: Integrated Media Services, Media Relations, Online Marketing, Strategic Planning
One comment | Share: Share I’m getting ready to live blog from the Progressive Communicators of Washington, D.C. event at WWF on mobile communications tactics for progressive communicators. UPDATE: The live event has concluded. The archived video of this panel discussion is available here: Presenters (left to right): Jeff Lee; Jed Alpert, Mobile Commons; Rachel Labruyere, Reform Immigration FOR America Campaign; [...] April 27th, 2010 | Tags: audience outreach, cell phones, communication, integrated media strategy, live, marketing, mobile, PCDC, progressive, short code, smart phones, SMS, streaming, technology, texting, Washington DC, WWF | Categories: Integrated Media Services
3 comments | Share: Share Since the close of 2009, digital media analysts have pointed to location-based services as the next phase of social communication. More and more people are migrating toward smart phone technology enabled with GPS - comScore recently reported that 45 million in the U.S. use smart phones - and location-based services are one more way to put these phones to better [...] April 14th, 2010 | Tags: advocacy, communication, Facebook, foursquare, grassroots, grassroots organizing, integrated media strategy, online media, Social Marketing, social media, social networking, Twitter | Categories: Integrated Media Services, Online Marketing, Policy Communications, Social Marketing
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