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Throughout school, communications students learn to consider who their audience is, as professors urge them to “define your audience,” “analyze your audience” and “understand your audience.” It is interesting that, despite these lessons, I often find myself interviewing a candidate who hasn’t taken the time to read our website, much less our blog, Facebook, Twitter or Pinterest sites.

Source: http://www.lifehack.org/articles/lifehack/how-to-shine-in-a-job-interview.html

A job interview is [...]