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How to Bet Op Ed Success

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In Sunday’s New York Times, the third richest person in the world penned an op ed asking President Obama and Congress to raise his taxes. Since then, Warren Buffett’s op ed is appearing everywhere. Political commentators are discussing the viability of his recommendation to tax the wealthiest in the U.S., media outlets are writing stories [...]

Reporters Use PR Professionals to Verify Information Found on Social Media Sites

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A recent study conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that a majority of reporters and editors turn to social media when conducting research for their stories:

Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social [...]