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Location Is (Sometimes) Everything: What Facebook Places Means for Digital Advocacy

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On Wednesday, Facebook rolled out its long-awaited, location-based offering called Places.  Like competitors foursquare and Gowalla, Facebook Places allows users to “check-in” at locations, such as businesses, public spaces or even their homes, to broadcast to friends and connections where they are and what they’re doing.

We’ve previously discussed location-based advocacy in regard to foursquare [...]

Four Facts to Consider Before Using foursquare for Advocacy

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In the past couple of months, the Web chatter on foursquare has increased steadily, with recent rumors suggesting that Yahoo is considering buying the company for $100 million.  Though foursquare launched its iPhone application at the 2009 South by Southwest Interactive Festival, the location-based social networking platform seemed to take off at this year’s conference.  [...]