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Share Maria Rodriguez is the President of Vanguard, a company she co-founded 25 years ago. Learn more about Maria on her Leadership Page. VC President Maria Rodriguez with Diane MacEachern at one of Vanguard's first media events Vanguard just celebrated its 25th anniversary; in one word describe: The PR industry in 1987: Intriguing The PR industry today: Credible The PR [...] April 5th, 2012 | Tags: 25th anniversary, Bruce Springsteen, business partner, co-founded, communicating, communications, communicator, Diane MacEachern, events, future, industry, innovation, leadership, leadership page, marketing, media, One Minute With, PR, president, public relations, social change, Spain, teacher, Vanguard, Vanguard Communications | Categories: Uncategorized
Leave a comment | Share: Share While this may not be big news to you – for a family with two kids in diapers – it’s HUGE! Beginning today, Sesame Street will feature a daily segment with Super Grover, whose powers involve the “ability to observe, investigate, question and report phenomenon to help kids solve problems.” Add “and build mutually beneficial [...] February 21st, 2011 | Tags: audience outreach, communication, marketing, PR, public relations, Strategic Planning, super grover 2.0, Vanguard Communications, Washington DC | Categories: Advertising & Promotion, Communications Heroes
Leave a comment | Share: Share Much like Kenneth Cole’s mishap earlier this month, the social buying site Groupon found itself in hot water after its Super Bowl commercial that seemed to mock the struggles of the Tibetan people. The organization has since pulled its ad, with Groupon founder Andrew Mason taking personal responsibility for airing the commercials. While Groupon [...] February 11th, 2011 | Tags: advertising, advocacy, audience outreach, audience research, china, communications, controversy, cultural competence, groupon, marketing, public relations, social media, Super Bowl, tibet, Vanguard Communications | Categories: Advertising & Promotion, Multicultural Outreach, Social Issues, Strategic Planning, Uncategorized
One comment | Share: Share Last week’s announced demise of Google Wave reminds us that effective execution and promotion are at least as important as a good idea. I was one of the early Google Wave proponents who spent weeks desperately seeking a coveted invite into the exclusive community of initial users. I loved the idea of melding productivity and [...] August 9th, 2010 | Tags: audience research, Branding, communication, community, Critique, Google, Google Wave, grassroots, marketing, Online Marketing, online media, Policy Communications, PR, public relations, social media, social networking, Vanguard Communications | Categories: Advertising & Promotion, Integrated Media Services, Online Marketing, Strategic Planning
One comment | Share: Share Bravo, Old Spice. Bravo. Your viral ad campaign featuring Isaiah Mustafa is one of the most brilliant social media-based advertising campaigns that I’ve ever seen. It is certain to become a case study in how to effectively reach huge numbers of people. How many people? Let’s recap now that one week has gone by since Old [...] July 20th, 2010 | Tags: advertising, Fast Company, Iain Tait, integrated media strategy, Isaiah Mustafa, Mark Borden, marketing, media strategy, Old Spice, Online Marketing, online strategy, ReadWriteWeb, Twitter, video, viral, Weiden+Kennedy, YouTube | Categories: Integrated Media Services, Media Relations, Online Marketing, Strategic Planning
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