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InSites Newsletter

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Some Basic Blogging Benefits

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The decision to start up a blog is not one that should be taken lightly. At Vanguard Communications, we had to consider whether our insights and commentary on communications issues would benefit the already robust public relations blog community. Since you’re reading this post on our blog, you know which way we decided, and [...]

New Research Reveals Characteristics of Millennial Generation

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This guest blog post is by Leah Holmes-Bonilla, a Senior Account Supervisor and the Multicultural Services Manager at Vanguard Communications.

Have you ever mused about wanting to live in a world with a generation of self-assured, enthusiastic, forward-thinking and culturally diverse young people? Think no more because they are here. Fifty million 18-to-29-year-olds make up [...]

If You Want to Reach Teens, Don't Bother to E-mail Them

My almost-teenager demonstrates what a new study from the Pew Research Center confirms–youth ages 12-17 aren’t using e-mail anymore. Headlines earlier this week focused on the hundreds of texts that teens send daily, but I found their lack of e-mail use even more fascinating. The study showed that 58 percent of teens text, while only 11 percent use e-mail. In fact, more teens are using landlines (33 percent) than e-mail. Is e-mail the new snail [...]

Live Blog: Mobile Marketing Strategy for Progressive Communicators

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I’m getting ready to live blog from the Progressive Communicators of Washington, D.C. event at WWF on mobile communications tactics for progressive communicators.

UPDATE: The live event has concluded. The archived video of this panel discussion is available here:

Presenters (left to right): Jeff Lee; Jed Alpert, Mobile Commons; Rachel Labruyere, Reform Immigration FOR America Campaign; [...]

Should Failure Be An Option for Communicators?

We’ve seen incredible advances in the communications profession over the past two decades, but are we sharing enough about what we’ve done wrong? When we see a story about a PR failure, do we applaud the risk-taker, or are we simply grateful that we were spared the same [...]