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Share Late last week, a headline from our local “Patch” news service caught my attention – Police: Group of Teens Cause $1,500 in Damage at General’s Ridge Golf Course. I opened the story expecting to find names and ages attached to the accusation, but there were none. In fact, other than a description that the [...] July 26th, 2011 | Tags: advocacy, AOL Patch, bias, David Carr, ethics, journalism, media outreach, Media Relations, New York Times, NewsCorp, Online Marketing, online media, page one, Page One: Inside the New York Times, Penn State, PR, public relations, Rupert Murdoch, standards, Vanguard Communications, Wall Street Journal | Categories: Integrated Media Services, Media Relations, Social Issues, Uncategorized
Leave a comment | Share: Share In the public relations world, we’ve always known that being responsive to hot stories is a great way to get your issue, organization or idea out there. While the old rules still apply, the game changed a little in 2010. Responsiveness still reigns supreme, but with a twist. The faster we respond with bold, sensational commentary, the more [...] January 7th, 2011 | Tags: A Year of InSites, advocacy, communication, media outreach, Media Relations, Policy Communications, public relations | Categories: Integrated Media Services, Media Relations, Policy Communications, Social Issues, Social Marketing
One comment | Share: Share In March, I wrote about the phenomenon of people using Twitter during natural disasters to share updates and insights from the ground and let the world know that they are okay. It seems that more and more, we are turning to Twitter for the latest news and events around the world. As was recently [...] October 22nd, 2010 | Tags: CNN, HootSuite, media outreach, PR, public relations, social media, tweet, TweetDeck, Twitter | Categories: Integrated Media Services, Media Relations
One comment | Share: Share When USA Today launched in 1982, it heralded a new era for print journalism, featuring briefer articles and more colorful designs, photos and illustrations in newspapers. Twenty-eight years later, the second most widely read newspaper in the U.S. is changing the game again. Recently, USA Today announced a reorganization of its newsroom, eliminating 130 jobs [...] October 7th, 2010 | Tags: Charlotte Observer, Detroit Free Press, Detroit News, Integrated Media Services, media, media outreach, Media Relations, media strategy, newspaper, online media, online strategy, Pew Research Center, PR, public relations, reorganization, Seattle Post-Intelligencer, Strategic Planning, USA Today | Categories: Integrated Media Services, Media Relations, Strategic Planning
Leave a comment | Share: Share On Wednesday, the Associated Press (AP) announced the appointment of former Jerusalem bureau chief Steve Gutkin as their new “Oil Spill Editor.” According to a memo sent to AP staff and released to the Poynter Institute: The Gulf Oil spill has been an enormous journalistic challenge. A sprawling story, much of it occurring literally out [...] July 2nd, 2010 | Tags: agriculture, AP, Associated Press, BP, British Petroleum, communication, cultural competency, editor, energy, environment, food, Gulf Coast, health, media, media outreach, Media Relations, oil spill, Oil Spill Editor, politics, The Poynter Institute | Categories: Integrated Media Services, Media Relations
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