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Share Happy 40th Anniversary Earth Day! Twenty years ago, Vanguard Communications provided communications support for Earth Day 1990, culminating with the first national Earth Day rally in Washington, D.C. With 350,000 attendees, it was an overwhelming success, and it began a tradition that continues to this day, with the Climate Rally on the National Mall, scheduled [...] April 22nd, 2010 | Tags: activism, Adam Gardner, best practices, Care2, communication, Earth Day, environment, green, Grist, Guster, media outreach, media strategy, op-eds, opinion, persuasion, Policy Communications, PR, public relations, Treehugger, Vanguard Communications, Washington DC, writing | Categories: Media Relations, Policy Communications, Social Marketing
Leave a comment | Share: Share From coverage of Cornell University’s response to six students’ deaths by suicide to reports of entertainer Marie Osmond’s teenage son’s death by suicide, recently reporters are writing and talking a lot about suicide. While it’s great that news coverage is driving public dialogue about this often taboo topic, the news coverage does not utilize linguistically [...] April 5th, 2010 | Tags: AIDS, American Association of Suicidology, American Foundation for Suicide Prevention, Annenberg Public Policy Center, audience outreach, cancer, Celebrity Psychings, Cornell University, cultural competency, culture, health communications, HIV, language, linguistic competency, Marie Osmond, media, media outreach, news coverage, phrases, public relations, suicide, words | Categories: Integrated Media Services, Media Relations, Multicultural Outreach, Strategic Planning, Training & TA
3 comments | Share: Share Personally, one of my least favorite school activities as a student was report card day. While I often knew in advance what the report card would say, I was always anxious about my parents’ reaction. Knowledge may be power, but I think we can all admit that sometimes there are things we wish our [...] February 25th, 2010 | Tags: Alliance Building, anti-poverty, Congress, Congressional scorecard, environment, Environment America, Environment Washington, equality, house of representatives, Human Rights Campaign, lawmakers, legislation, media, media outreach, Media Relations, message exposure, Policy Communications, PR, report card, Sargent Shriver National Center on Poverty Law, United States Senate, voting record | Categories: Alliance Building, Integrated Media Services, Media Relations, Policy Communications
Leave a comment | Share: Share According to a recent poll by AdWeekMedia and Harris Interactive: Just two in five U.S. adults (43%) say they read a daily newspaper, either online or in print almost every day. Just over seven in ten Americans (72%) say they read one at least once a week while 81% read a daily newspaper at least [...] January 21st, 2010 | Tags: AdWeek, AdWeekMedia, audience outreach, audience reach, communication, economy, Harris Interactive, media, media business, media outreach, Media Relations, media strategy, newspapers, poll, PR, public relations, readership, research, themediaisdying, Twitter | Categories: Integrated Media Services, Media Relations, Strategic Planning
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