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InSites Newsletter

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InSites for the Future: Multicultural Communication in 2012

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Today, as part of Vanguard’s “InSites for the Future” series, we’re looking at the future of multicultural communication. Vanguard’s multicultural services leader, Leah Holmes-Bonilla, predicts that cultural relevancy will become even more critical in a fast-paced world, while Kirana Bammarito sees that multicultural approaches will expand from a PR specialty service to an essential [...]

How to Bet Op Ed Success

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In Sunday’s New York Times, the third richest person in the world penned an op ed asking President Obama and Congress to raise his taxes. Since then, Warren Buffett’s op ed is appearing everywhere. Political commentators are discussing the viability of his recommendation to tax the wealthiest in the U.S., media outlets are writing stories [...]

Journalism: A Degree of Distinction

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Late last week, a headline from our local “Patch” news service caught my attention – Police: Group of Teens Cause $1,500 in Damage at General’s Ridge Golf Course. I opened the story expecting to find names and ages attached to the accusation, but there were none. In fact, other than a description that the [...]

Federal Reserve Shows that Smart Event Planning Can Manage High Stakes

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When communicators organize and stage a press conference for their organizations, the stakes are pretty high. We hold press conferences to support a variety of objectives — such as to address recent challenges or issues or to launch new programs — however, rarely do we have to think about how our press conference will [...]

Newspapers continue to thrive despite the contrary

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Photo courtesy of Zoetnet on Flickr

Newspapers are dying out. Traditional media is becoming extinct. Everything is being digitized. As one who originally went to college to pursue a journalism career, I changed career paths shortly after graduating because the buzz about the dwindling newspaper industry scared me right out of my mind. [...]