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Share Photo courtesy of Zoetnet on Flickr Newspapers are dying out. Traditional media is becoming extinct. Everything is being digitized. As one who originally went to college to pursue a journalism career, I changed career paths shortly after graduating because the buzz about the dwindling newspaper industry scared me right out of my mind. [...] March 31st, 2011 | Tags: Media Relations, Pew Research Center, research | Categories: Integrated Media Services
One comment | Share: Share Photo by nanpalmero on Flickr This past month, Governor Rick Perry (R-TX) made a critical mistake on Twitter. Out of the blue, he blocked several local reporters from reading his tweets. Members of the Texas media, including Tom Benning from the Dallas Morning News, received the blocked notice when they attempted to view the [...] March 23rd, 2011 | Tags: Dallas Morning News, digital media, Governor Perry, Integrated Media Services, Media Relations, Policy Communications, policymaker, politics, Rick Perry, social media, Social Media Policy, social networking, Twitter | Categories: Integrated Media Services, Media Relations, Policy Communications
Leave a comment | Share: Share In the public relations world, we’ve always known that being responsive to hot stories is a great way to get your issue, organization or idea out there. While the old rules still apply, the game changed a little in 2010. Responsiveness still reigns supreme, but with a twist. The faster we respond with bold, sensational commentary, the more [...] January 7th, 2011 | Tags: A Year of InSites, advocacy, communication, media outreach, Media Relations, Policy Communications, public relations | Categories: Integrated Media Services, Media Relations, Policy Communications, Social Issues, Social Marketing
One comment | Share: Share Year of the Rooster by eugevon, on Flickr While I know 2010 was the Year of the Tiger according to the Chinese calendar, it felt more like the Year of the Rooster. Those born in the Chinese zodiac’s Year of the Rooster tend to be quick thinkers who are practical and resourceful. During this [...] January 3rd, 2011 | Tags: A Year of InSites, audience outreach, audience research, communication, Integrated Media Services, Media Relations, media tracking, news tracking, Policy Communications, research, resourcefulness, social media, technology, tracking tools | Categories: Integrated Media Services, Media Relations, Policy Communications, Strategic Planning
One comment | Share: Share When you turn back your clocks because of the end of daylight saving time, remember to also switch your time zone abbreviations in your materials too. During daylight saving time, time zone abbreviations replace the “S” for standard with the “D” for daylight saving time. For example, PST becomes PDT and CST becomes CDT.
November 11th, 2010 | Tags: abbreviation, AP Style, audience research, communication, daylight saving time, design & editorial, DST, event planning, Infoplease, Media Relations, PR, public relations, time zone, writing | Categories: Design & Editorial, Event Planning, Media Relations
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