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Share Even though your issue may be important, the “Small Acts Are Big Acts” session at the Media That Matters Conference highlighted that it is difficult to have an impact without the help of the traditional press. When trying to reach Israeli media about “Home Front,” a four-part documentary series about a neighborhood’s resolve in the [...] February 11th, 2012 | Tags: "Small Acts Are Big Acts", #MTMDC, American University, audience, Bag It, Berlin Film Festival, Caty Borum Chattoo, conference, creative, Dear Mandela, documentary, Facebook, Home Front, Israeli media, issues, live blogging, media, Media That Matters, PR, public relations, Roni Avni, School of Communication, social media, South Africa, traditional press, Twitter | Categories: Integrated Media Services, Media Relations
Leave a comment | Share: Share “What don’t you know? What aren’t you good at?” asked Michelle Benham, associate producer at the Discovery Channel Global Education Partnership, at this morning’s Media That Matters Conference panel. The panel’s theme, “Thinking Big,” was moderated by Pat Aufderheide and featured Benham discussing “Inside Story,” a feature film about HIV and how the virus works [...] February 11th, 2012 | Tags: American University, campaigns, Case Studies, Center for Social Media, Change for Good, communications, conference, creativity, Facebook, innovation, InSites, live blog, media, Media That Matter, Media That Matters, partnerships, Passion, PR, public relations, strategies, Twitter | Categories: Alliance Building, Uncategorized
Leave a comment | Share: Share Today and tomorrow, Saturday, Feb. 11, InSites will be covering American University’s Center for Social Media’s Media That Matters 2012 Conference. The conference brings together socially-engaged media makers to discuss this year’s theme, “Change for Good.” Throughout the conference, InSites will highlight campaigns, partnerships and strategies that use creativity, innovation and communications savvy to create a lasting [...] February 10th, 2012 | Tags: American University, campaigns, Center for Social Media, Change for Good, communications, conference, creativity, Facebook, innovation, InSites, live blog, media, Media That Matters, partnerships, PR, public relations, strategies, Twitter | Categories: Alliance Building, Integrated Media Services, Media Relations, Social Issues, Strategic Planning
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