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This guest blog post is by Leah Holmes-Bonilla, a Senior Account Supervisor and the Multicultural Services Manager at Vanguard Communications. Have you ever mused about wanting to live in a world with a generation of self-assured, enthusiastic, forward-thinking and culturally diverse young people? Think no more because they are here. Fifty million 18-to-29-year-olds make up a [...] April 29th, 2010 | Tags: audience research, communication, cultural competency, cultural diversity, Generation Next, hispanics, InSites, linguistic competency, marketing, Millennials, multicultural, Pew Research Center, public relations, social media, social networking, values, Vanguard Communications, young adults, young people, youth | Categories: Advertising & Promotion, Integrated Media Services, Multicultural Outreach, Social Marketing, Strategic Planning
2 comments | Share: Hispanics in every life stage are increasingly online, and the majority prefer content in English, according to a new survey from Cheskin Added Value, commissioned by AOL Advertising. The survey shows Hispanics (58%) closing the digital gap between themselves and the general population (71%). Since our first study in 2002, the number of Hispanics online has grown [...] February 9th, 2010 | Tags: audience outreach, audience reach, audience research, communication, hispanics, internet, marketing, multicultural, Online Marketing, online media, PR, technology | Categories: Multicultural Outreach, Online Marketing, Strategic Planning
Leave a comment | Share: http://www.flickr.com/photos/digitaldemocracy/ / CC BY-NC-SA 2.0 Understanding how best to communicate with and support refugee communities living in the United States can be a daunting challenge. In 2008, more than 60,000 refugees immigrated to the United States from all around the world. For refugee families, their arrival in America is not the end of their journey, [...] January 29th, 2010 | Tags: audience research, backgrounders, communication, COR Center, cultural competency, Cultural Orientation Resource Center, culture, data, Haiti, history, Iraq, language, linguistic competency, multicultural, PR, public relations, refugees, reports, research, resettlement, Social Marketing | Categories: Design & Editorial, Multicultural Outreach, Social Marketing, Strategic Planning
Leave a comment | Share: Photo Credit: U.S. Census Bureau, Public Information Office The Washington Post reports that 20 percent of people may not participate in the 2010 census, even though they are legally obligated to do so. According to a new poll from the Pew Research Center, many respondents said they are too busy or uninterested to fill out [...] January 25th, 2010 | Tags: 2010 census, advertising campaign, african-americans, asian-americans, census, Census Bureau, center, civil rights, communication, cultural competence, culture, hispanics, InSites, language, multicultural, Pew, Pew Research Center, PR, public relations, research, Social Marketing, Vanguard Communications, Washington DC, washington post | Categories: Advertising & Promotion, Multicultural Outreach, Social Marketing, Strategic Planning
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