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Share This weekend people around the world will gather to celebrate one of the biggest events of the year, New Year’s Eve. To wrap up our InSites for the Future series, Vanguard’s event manager Scott LaLonde looks at the future of event planning. 2012 Will Set A New Standard for Green/Sustainable Events Source: Convention Industry Council Associations, government [...] December 30th, 2011 | Tags: 2012, ASTM Standards, communication, communicators, Convention Industry Council, event planning, events, future, green events, Green Meeting Industry Council, guidelines, InSites for the Future, media, new standards, new year, predictions, public relations, sustainable, U.S. Environmental Protection Agency, Vanguard, Vanguard Communications | Categories: Event Planning, Integrated Media Services, Media Relations, Uncategorized
Leave a comment | Share: Share Source: Capital Area Food Bank of Texas The recent economic crisis has taken a toll on the country, but Vanguard’s vice president of Account Services, Brenda Foster, looks at how it has also reignited people’s interest in charity and social good. Brenda looks at how organizations can take advantage of this trend in 2012 [...] December 29th, 2011 | Tags: Americans, food banks, future, global economic crisis, holiday promotions, InSites for the Future, new year, non profits, USA Today, Vanguard, Vanguard Communications | Categories: Alliance Building
Leave a comment | Share: Share Conducting efficient online searches is a skill that many people underestimate. Veronica Anderson takes a look at the future of online searching and what professionals need to know to ensure successful research online. Strategic Online Experts Source: Tyler Tate It’s not enough to be capable of conducting an online search. In 2012 PR professionals need to [...] December 28th, 2011 | Tags: future, InSites for the Future, new year, online filter bubbles, online search, Vanguard, Vanguard Communications | Categories: Uncategorized
Leave a comment | Share: Share The rise in digital information sources make it extremely challenging to keep your message interesting and engaging. Rosemari Ochoa looks at the decreased importance of being an expert when it comes to keeping people interested and engaged, and Vanguard’s training manager, Jane Tobler, looks at the changing world of training in light of technology improvements. The [...] December 27th, 2011 | Tags: communication training, engagement, future, InSites for the Future, new year, presentation, trainer, training, Vanguard, Vanguard Communications | Categories: Integrated Media Services, Training & TA
Leave a comment | Share: Share Getting your message across has always been a challenge, but the shortened attention spans of audiences today make it even more difficult. Andrew Overton looks at how being persistent can help to spread your message, while Helen Mitternight looks at the importance of the messenger. Source: JMR Photography Long Term Engagement Is Key to [...] December 23rd, 2011 | Tags: citizen journalists, communicators, conversation, digital age, Facebook, future, income inequality, InSites for the Future, message, messaging, messenger, national conversation, new year, Occupy Wall Street, OWS, public relations, retweets, Social Marketing, social media, social network, Twitter, Vanguard, Vanguard Communications, viral, Zuccotti Park | Categories: Integrated Media Services
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