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ShareI’m sure I don’t have to tell you it’s a super competitive market for entry-level PR agency positions. If you’re looking to set your résumé apart from the colossal pool of applicants — and why wouldn’t you? — you might consider learning the news business from the inside out. Margot Kidder as reporter Lois [...] June 14th, 2012 | Tags: applicants, broadcast affiliate, career, clients, communication, entry-level, InSites, InSites for PR Graduates, internship, job, job market, journalists, Lois Lane, media, media placements, news, newspaper, newsroom, pitching, PR, PR agency, PR professionals, public relations, reporters, resume, story | Categories: Uncategorized
Leave a comment | Share: Share In early January, one of my favorite radio programs, “This American Life,” aired its most popular episode to date. A first-person chronicle condemning Apple’s supply chain, the episode is anchored by Mike Daisey’s story of a 2010 visit to Chinese factories where many popular Apple products are made. Source: Lazurite Daisey spoke with 12- and 13-year-old [...] March 22nd, 2012 | Tags: American Public Media, Apple, china, chine, communicators, correspondent, editorial, episode, fact checking, Foxconn, iPad, iPhone, Ira Glass, journalism, Marketplace, media, Mike Daisey, newspaper, PR industry, public relations, radio, radio program, retract, Rob Schmitz, social change, story, This American Life | Categories: Design & Editorial, Social Issues
Leave a comment | Share: Share Many stories about Jill Abramson’s historic appointment as the executive editor of the New York Times have focused on her gender. However, Abramson has another quality that may prove to be even more important and critical to the success of the Times: Web savvy. Photo courtesy of ReservasdeCoches.com on Flickr Now that the Times has launched [...] June 15th, 2011 | Tags: Bill Keller, editor, Jennifer Preston, Jill Abramson, media, New York Times, newspaper, social media | Categories: Integrated Media Services, Online Marketing
Leave a comment | Share: Share When USA Today launched in 1982, it heralded a new era for print journalism, featuring briefer articles and more colorful designs, photos and illustrations in newspapers. Twenty-eight years later, the second most widely read newspaper in the U.S. is changing the game again. Recently, USA Today announced a reorganization of its newsroom, eliminating 130 jobs [...] October 7th, 2010 | Tags: Charlotte Observer, Detroit Free Press, Detroit News, Integrated Media Services, media, media outreach, Media Relations, media strategy, newspaper, online media, online strategy, Pew Research Center, PR, public relations, reorganization, Seattle Post-Intelligencer, Strategic Planning, USA Today | Categories: Integrated Media Services, Media Relations, Strategic Planning
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