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The Power of Hashtagging

Crystal Borde posted this on November 8th, 2010

I’m an avid Twitter user. While I use Twitter for news monitoring and information gathering, I also use it as an engagement tool — sending messages directly targeting Tweeters or adding hashtags, a word or phrase prefixed with a hash sign and without spaces, occurring within a tweet.

It’s surprising how many organizations and spokespeople on [...]

We All Loved That Old Spice Campaign, But What Next?

Rachael Siefert posted this on September 2nd, 2010

My fellow InSites bloggers Crystal Borde and Chris Connelly have given the campaign kudos in previous posts (see here and here, respectively) and there have been countless articles written about its success. Yes, we all laughed out loud and loved it. So, how much of a success was it?

According to this blog post on [...]

What Does Facebook Places Mean for foursquare?

Rachael Siefert posted this on August 20th, 2010

With Wednesday’s launch of Facebook Places (see this post by Chris Connelly to learn more about the new tool), many people were left wondering, “what will happen to foursquare?”

foursquare has been steadily increasing in popularity and its value has been explored in various InSites blog posts (see thoughts from Brandi and Chris on the [...]

Social Media Safeguards: Protect Yourself as Information Sharing Increases

Shelby Benkert posted this on July 15th, 2010

This guest post is written by Shelby Benkert, an intern at Vanguard Communications.

Unlike most college students, I tend to shy away from many social media networks. Facebook is my go-to in order to stay in touch with my friends, and I rarely use anything else. I do have a Twitter account, but I have [...]

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