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Share Late last week, a headline from our local “Patch” news service caught my attention – Police: Group of Teens Cause $1,500 in Damage at General’s Ridge Golf Course. I opened the story expecting to find names and ages attached to the accusation, but there were none. In fact, other than a description that the [...] July 26th, 2011 | Tags: advocacy, AOL Patch, bias, David Carr, ethics, journalism, media outreach, Media Relations, New York Times, NewsCorp, Online Marketing, online media, page one, Page One: Inside the New York Times, Penn State, PR, public relations, Rupert Murdoch, standards, Vanguard Communications, Wall Street Journal | Categories: Integrated Media Services, Media Relations, Social Issues, Uncategorized
Leave a comment | Share: Share Is it possible for one video to launch a social change revolution? Can one YouTube video inspire others to take action and become activists? President Obama proclaimed June as Lesbian, Gay, Bisexual, and Transgender (LGBT) Pride Month and launched a new section on the White House website dedicated to the policies and issues impacting the LGBT community. [...] June 14th, 2011 | Tags: and Transgender Pride Month, Bisexual, Dan Savage, Gay, Giants, Google Chrome, It Gets Better, It Gets Better Project, lesbian, LGBT Pride, Multicultural Outreach, Online Marketing, online video, Pixar, Policy Communications, President Barack Obama, social issues, social media, viral video, White House, YouTube | Categories: Multicultural Outreach, Online Marketing, Policy Communications, Social Issues, Uncategorized
Leave a comment | Share: Share My fellow InSites bloggers Crystal Borde and Chris Connelly have given the campaign kudos in previous posts (see here and here, respectively) and there have been countless articles written about its success. Yes, we all laughed out loud and loved it. So, how much of a success was it? According to this blog post on [...] September 2nd, 2010 | Tags: AdFreak, community engagement, Old Spice, online communication, Online Marketing, online media, online strategy, PR, social media, viral, viral campaign, Wieden + Kennedy | Categories: Advertising & Promotion, Integrated Media Services, Online Marketing
2 comments | Share: Share Last week’s announced demise of Google Wave reminds us that effective execution and promotion are at least as important as a good idea. I was one of the early Google Wave proponents who spent weeks desperately seeking a coveted invite into the exclusive community of initial users. I loved the idea of melding productivity and [...] August 9th, 2010 | Tags: audience research, Branding, communication, community, Critique, Google, Google Wave, grassroots, marketing, Online Marketing, online media, Policy Communications, PR, public relations, social media, social networking, Vanguard Communications | Categories: Advertising & Promotion, Integrated Media Services, Online Marketing, Strategic Planning
One comment | Share: Share Bravo, Old Spice. Bravo. Your viral ad campaign featuring Isaiah Mustafa is one of the most brilliant social media-based advertising campaigns that I’ve ever seen. It is certain to become a case study in how to effectively reach huge numbers of people. How many people? Let’s recap now that one week has gone by since Old [...] July 20th, 2010 | Tags: advertising, Fast Company, Iain Tait, integrated media strategy, Isaiah Mustafa, Mark Borden, marketing, media strategy, Old Spice, Online Marketing, online strategy, ReadWriteWeb, Twitter, video, viral, Weiden+Kennedy, YouTube | Categories: Integrated Media Services, Media Relations, Online Marketing, Strategic Planning
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