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Advocacy Video Campaign Idea Courtesy of the Old Spice Man

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I hope you’ve seen on TV or someone has forwarded you the “new, great-smelling” Old Spice “manmercials” featuring Isaiah Mustafa. Recently, the ad campaign has taken a more personal tactic.

Yup, he’s talking to the ABC’s “Good Morning, America” host George Stephanopoulos – though I doubt we’ll be seeing President Obama shirtless at [...]

Lessons from Google on Maximizing Media Opportunities

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I enjoy Google’s Doodles – the daily updates to their logo – and especially those that are more inventive and off-the-wall.  My nerdy, ten-year-old self rejoices at their hidden inclusion of the Triforce from Nintendo’s Zelda games, which serves as just one example of how creative the Google team can be.  But last week’s [...]

Some Basic Blogging Benefits

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The decision to start up a blog is not one that should be taken lightly. At Vanguard Communications, we had to consider whether our insights and commentary on communications issues would benefit the already robust public relations blog community. Since you’re reading this post on our blog, you know which way we decided, and [...]

Google Buzz: Communication Strategies and Applications

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In my last post on Google Buzz, I promised to provide some applications for organizations seeking to take advantage of this new social network.  As the service expands, people will undoubtedly find ways to use Buzz that we can hardly imagine right now.  But as promised, here are four easy steps you can take [...]

Like Bill Gates Shows, Leaders' Personal Messages Online Can Be a Winning Strategy

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I know, not everyone is Bill Gates. Very few people on the planet can gain 100,000 followers on Twitter eight hours after launching their Twitter profile.

http://www.flickr.com/photos/ndevil/ / CC BY 2.0

But perhaps we should start thinking like Bill.

Using his newly formed Twitter community, Gates recently launched his newest endeavor, The Gates Notes, where he [...]