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Share Late last week, a headline from our local “Patch” news service caught my attention – Police: Group of Teens Cause $1,500 in Damage at General’s Ridge Golf Course. I opened the story expecting to find names and ages attached to the accusation, but there were none. In fact, other than a description that the [...] July 26th, 2011 | Tags: advocacy, AOL Patch, bias, David Carr, ethics, journalism, media outreach, Media Relations, New York Times, NewsCorp, Online Marketing, online media, page one, Page One: Inside the New York Times, Penn State, PR, public relations, Rupert Murdoch, standards, Vanguard Communications, Wall Street Journal | Categories: Integrated Media Services, Media Relations, Social Issues, Uncategorized
Leave a comment | Share: Share I’m an avid Twitter user. While I use Twitter for news monitoring and information gathering, I also use it as an engagement tool — sending messages directly targeting Tweeters or adding hashtags, a word or phrase prefixed with a hash sign and without spaces, occurring within a tweet. It’s surprising how many organizations and spokespeople on [...] November 8th, 2010 | Tags: hashtag, hashtagging, Integrated Media Services, Media Relations, microblogging, online communication, online engagement, online media, social media, social networking, tweet, Tweeter, tweeting, Twitter | Categories: Integrated Media Services, Media Relations, Online Marketing
Leave a comment | Share: Share When USA Today launched in 1982, it heralded a new era for print journalism, featuring briefer articles and more colorful designs, photos and illustrations in newspapers. Twenty-eight years later, the second most widely read newspaper in the U.S. is changing the game again. Recently, USA Today announced a reorganization of its newsroom, eliminating 130 jobs [...] October 7th, 2010 | Tags: Charlotte Observer, Detroit Free Press, Detroit News, Integrated Media Services, media, media outreach, Media Relations, media strategy, newspaper, online media, online strategy, Pew Research Center, PR, public relations, reorganization, Seattle Post-Intelligencer, Strategic Planning, USA Today | Categories: Integrated Media Services, Media Relations, Strategic Planning
Leave a comment | Share: Share My fellow InSites bloggers Crystal Borde and Chris Connelly have given the campaign kudos in previous posts (see here and here, respectively) and there have been countless articles written about its success. Yes, we all laughed out loud and loved it. So, how much of a success was it? According to this blog post on [...] September 2nd, 2010 | Tags: AdFreak, community engagement, Old Spice, online communication, Online Marketing, online media, online strategy, PR, social media, viral, viral campaign, Wieden + Kennedy | Categories: Advertising & Promotion, Integrated Media Services, Online Marketing
2 comments | Share: Share Last week’s announced demise of Google Wave reminds us that effective execution and promotion are at least as important as a good idea. I was one of the early Google Wave proponents who spent weeks desperately seeking a coveted invite into the exclusive community of initial users. I loved the idea of melding productivity and [...] August 9th, 2010 | Tags: audience research, Branding, communication, community, Critique, Google, Google Wave, grassroots, marketing, Online Marketing, online media, Policy Communications, PR, public relations, social media, social networking, Vanguard Communications | Categories: Advertising & Promotion, Integrated Media Services, Online Marketing, Strategic Planning
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