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Share When USA Today launched in 1982, it heralded a new era for print journalism, featuring briefer articles and more colorful designs, photos and illustrations in newspapers. Twenty-eight years later, the second most widely read newspaper in the U.S. is changing the game again. Recently, USA Today announced a reorganization of its newsroom, eliminating 130 jobs [...] October 7th, 2010 | Tags: Charlotte Observer, Detroit Free Press, Detroit News, Integrated Media Services, media, media outreach, Media Relations, media strategy, newspaper, online media, online strategy, Pew Research Center, PR, public relations, reorganization, Seattle Post-Intelligencer, Strategic Planning, USA Today | Categories: Integrated Media Services, Media Relations, Strategic Planning
Leave a comment | Share: Share My fellow InSites bloggers Crystal Borde and Chris Connelly have given the campaign kudos in previous posts (see here and here, respectively) and there have been countless articles written about its success. Yes, we all laughed out loud and loved it. So, how much of a success was it? According to this blog post on [...] September 2nd, 2010 | Tags: AdFreak, community engagement, Old Spice, online communication, Online Marketing, online media, online strategy, PR, social media, viral, viral campaign, Wieden + Kennedy | Categories: Advertising & Promotion, Integrated Media Services, Online Marketing
2 comments | Share: Share With Wednesday’s launch of Facebook Places (see this post by Chris Connelly to learn more about the new tool), many people were left wondering, “what will happen to foursquare?” foursquare has been steadily increasing in popularity and its value has been explored in various InSites blog posts (see thoughts from Brandi and Chris on the [...] August 20th, 2010 | Tags: Dennis Crowley, Facebook, Facebook Places, foursquare, Holger Luedorf, Mashable, online communication, online strategy, social networking | Categories: Integrated Media Services, Online Marketing
Leave a comment | Share: Share Bravo, Old Spice. Bravo. Your viral ad campaign featuring Isaiah Mustafa is one of the most brilliant social media-based advertising campaigns that I’ve ever seen. It is certain to become a case study in how to effectively reach huge numbers of people. How many people? Let’s recap now that one week has gone by since Old [...] July 20th, 2010 | Tags: advertising, Fast Company, Iain Tait, integrated media strategy, Isaiah Mustafa, Mark Borden, marketing, media strategy, Old Spice, Online Marketing, online strategy, ReadWriteWeb, Twitter, video, viral, Weiden+Kennedy, YouTube | Categories: Integrated Media Services, Media Relations, Online Marketing, Strategic Planning
One comment | Share: Share As if BP’s crisis response mistakes mentioned in a recent post weren’t enough, apparently their public relations disasters continue as more oil pumps into the saturated Gulf Coast. Newly released documents reveal BP’s standard crisis response strategy to be “accentuate the positive, downplay the negative, tell everybody they’re sorry, they’re gonna fix it, they’re gonna [...] June 17th, 2010 | Tags: audience outreach, BP, British Petroleum, communication, crisis, crisis communication, damage control, Gulf Coast, Media Relations, oil spill, online media, online strategy, PR, public relations, spokesperson, spokesperson training, Tony Hayward, transparency | Categories: Integrated Media Services, Media Relations, Social Marketing, Strategic Planning
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