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InSites Newsletter

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Lessons from Google on Maximizing Media Opportunities

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I enjoy Google’s Doodles – the daily updates to their logo – and especially those that are more inventive and off-the-wall.  My nerdy, ten-year-old self rejoices at their hidden inclusion of the Triforce from Nintendo’s Zelda games, which serves as just one example of how creative the Google team can be.  But last week’s [...]

Some Basic Blogging Benefits

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The decision to start up a blog is not one that should be taken lightly. At Vanguard Communications, we had to consider whether our insights and commentary on communications issues would benefit the already robust public relations blog community. Since you’re reading this post on our blog, you know which way we decided, and [...]

Four Facts to Consider Before Using foursquare for Advocacy

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In the past couple of months, the Web chatter on foursquare has increased steadily, with recent rumors suggesting that Yahoo is considering buying the company for $100 million.  Though foursquare launched its iPhone application at the 2009 South by Southwest Interactive Festival, the location-based social networking platform seemed to take off at this year’s conference.  [...]

Google Buzz: Communication Strategies and Applications

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In my last post on Google Buzz, I promised to provide some applications for organizations seeking to take advantage of this new social network.  As the service expands, people will undoubtedly find ways to use Buzz that we can hardly imagine right now.  But as promised, here are four easy steps you can take [...]