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How to Bet Op Ed Success

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In Sunday’s New York Times, the third richest person in the world penned an op ed asking President Obama and Congress to raise his taxes. Since then, Warren Buffett’s op ed is appearing everywhere. Political commentators are discussing the viability of his recommendation to tax the wealthiest in the U.S., media outlets are writing stories [...]

Earth Day's 40th Anniversary Reveals Opinion Writing Best Practices

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Happy 40th Anniversary Earth Day!

Twenty years ago, Vanguard Communications provided communications support for Earth Day 1990, culminating with the first national Earth Day rally in Washington, D.C.  With 350,000 attendees, it was an overwhelming success, and it began a tradition that continues to this day, with the Climate Rally on the National Mall, scheduled [...]