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Share Rebranding is not a new concept in politics. We see political campaigns and candidates reinventing or rebranding themselves all the time. As soon as poll numbers start heading south, branding gurus appear and try to salvage the candidate’s political aspirations by changing the campaign’s look and feel, messaging and direction. Today, the Democratic National Committee [...] September 15th, 2010 | Tags: audience research, brand, Branding, Cyndi Fernandez, Deanna Troust, Democratic National Committee, Democrats, DNC, logo, PCDC, Policy Communications, political party, Progressive Communicators Wahsington DC, rebrand, rebranding, Republican National Committee, Republicans, RNC, tagline, Tim Kaine, website development | Categories: Advertising & Promotion, Design & Editorial, Policy Communications, Strategic Planning
5 comments | Share: Share I’m getting ready to live blog from the Progressive Communicators of Washington, D.C. event at WWF on mobile communications tactics for progressive communicators. UPDATE: The live event has concluded. The archived video of this panel discussion is available here: Presenters (left to right):Â Jeff Lee; Jed Alpert, Mobile Commons; Rachel Labruyere, Reform Immigration FOR America Campaign; [...] April 27th, 2010 | Tags: audience outreach, cell phones, communication, integrated media strategy, live, marketing, mobile, PCDC, progressive, short code, smart phones, SMS, streaming, technology, texting, Washington DC, WWF | Categories: Integrated Media Services
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