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PepsiCo10 Looking to Help Launch 10 Tech Start-ups

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Continuing its recent successful social media initiatives (see my post about Pepsi’s decision to replace their traditional Super Bowl ad with a social media campaign), PepsiCo is looking for 10 ready-to-launch social media, mobile, location-based and digital video start-ups through its PepsiCo10 project.  Focusing on “media, communications and technology,” the project will pair aspiring [...]

Pepsi to Replace Super Bowl Ads with Social Media Outreach

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Will football soon be the only reason to watch the Super Bowl? That’s what I was asking myself when I came across this article on MediaBullseye.com.

For Super Bowl XLIV, Pepsi has decided to forgo its traditional Super Bowl ads – like the one below from 2009 – in place of a cause-based social media [...]