Welcome!

Welcome to InSites, Vanguard's award-winning blog dedicated to communications for social change. Please visit our "About" page for more information on InSites.

InSites Newsletter

Email:

In Memoriam: Betty Ford, First Lady of Social Change Persuasive Storytelling

Share

Living in the era of “Intervention” and “Celebrity Rehab” reality TV shows and pink ribbons for breast cancer awareness, it’s hard to remember there was a time when society viewed seeking treatment for addiction as shameful and battles with breast cancer were kept secret.

Photo courtesy of dbking on Flickr

Former First Lady Betty Ford, [...]

It Gets Better: The Video Heard 'Round the World and in the White House

Share

Is it possible for one video to launch a social change revolution? Can one YouTube video inspire others to take action and become activists?

President Obama proclaimed June as Lesbian, Gay, Bisexual, and Transgender (LGBT) Pride Month and launched a new section on the White House website dedicated to the policies and issues impacting the LGBT community. [...]

Federal Reserve Shows that Smart Event Planning Can Manage High Stakes

Share

When communicators organize and stage a press conference for their organizations, the stakes are pretty high. We hold press conferences to support a variety of objectives — such as to address recent challenges or issues or to launch new programs — however, rarely do we have to think about how our press conference will [...]

When Using Social Media, Follow An Open Door Policy

Share

Photo by nanpalmero on Flickr

This past month, Governor Rick Perry (R-TX) made a critical mistake on Twitter. Out of the blue, he blocked several local reporters from reading his tweets. Members of the Texas media, including Tom Benning from the Dallas Morning News, received the blocked notice when they attempted to view the [...]

The State of the State of the Union

Share

Photo Credit: MCS@flickr

How many times have those of us with children been asked, “Tell me the story about the day I was born” (or if they were adopted, “Tell me the story about the day you brought me home.”)? Children never get tired of hearing stories about themselves, because those stories help them [...]