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I hope you’ve seen on TV or someone has forwarded you the “new, great-smelling” Old Spice “manmercials” featuring Isaiah Mustafa. Recently, the ad campaign has taken a more personal tactic. Yup, he’s talking to the ABC’s “Good Morning, America” host George Stephanopoulos – though I doubt we’ll be seeing President Obama shirtless at a [...] July 19th, 2010 | Tags: Adam Tschorn, advertising, advocacy, Alyssa Milano, George Stephanopoulos, integrated media, Isaiah Mustafa, Old Spice, onlince communications, Online Marketing, Policy Communications, policymakers, Wieden+Kennedy, YouTube | Categories: Advertising & Promotion, Integrated Media Services, Media Relations, Online Marketing, Policy Communications
One comment | Share: The struggling economy. War on terrorism. Energy challenges. Supreme Court nominations. Midterm elections. There’s a lot on the policy plate for the White House, Congress and federal agencies. With so much happening in the District and the constantly churning political news cycle, it can be pretty difficult for policy communicators to stay up-to-date and informed [...] May 12th, 2010 | Tags: advocacy, Chris Cillizza, communication, Congress, D.C., Daily Beast, Daily Kos, Digg.com, federal government, news cycle, Policy Communications, political news, Politico, politics, PostPolitics, public relations, RealClearPolitics, RSS feed, RSS feed reader, Stateline.org, The Fix, The Washington Post, Townhall.com, Washington, White House | Categories: Media Relations, Policy Communications
Leave a comment | Share: Happy 40th Anniversary Earth Day! Twenty years ago, Vanguard Communications provided communications support for Earth Day 1990, culminating with the first national Earth Day rally in Washington, D.C. With 350,000 attendees, it was an overwhelming success, and it began a tradition that continues to this day, with the Climate Rally on the National Mall, scheduled for [...] April 22nd, 2010 | Tags: activism, Adam Gardner, best practices, Care2, communication, Earth Day, environment, green, Grist, Guster, media outreach, media strategy, op-eds, opinion, persuasion, Policy Communications, PR, public relations, Treehugger, Vanguard Communications, Washington DC, writing | Categories: Media Relations, Policy Communications, Social Marketing
Leave a comment | Share: I love watching TED videos. They always feature interesting guest speakers from different industries and professions who share innovative ideas and discuss unusual topics. Recently, TED released a video from CD Baby founder and entrepreneur Derek Sivers‘ talk in February. His brief lecture centered on the leadership lessons we could learn from the video of [...] April 19th, 2010 | Tags: advocacy, Alliance Building, call to action, coalition building, Congress, Derek Sivers, influential marketing blog, legislation, Obama, partnership, policy change, Policy Communications, policy movement, policy reform, policy revolution, policymakers, PR, public relations, rohit bhargava, social media optimization, TED | Categories: Alliance Building, Policy Communications, Strategic Planning
Leave a comment | Share: This month, Senators Kerry, Lieberman and Graham will be releasing a new version of the climate change bill. This will be the third iteration of the climate change legislation – the most reviewed version being the Clean Energy Jobs and American Power Act (CEJAPA) – to enter committee review in the U.S. Senate in the [...] March 12th, 2010 | Tags: ACES, advocacy, bill, CapitolAdvantage, CEJAPA, Center for Lobbying in the Public Interest, climate bill, climate change, CLPI, Congress, feed readers, Google Alerts, Google Reader, grassroots advocacy, Joe Lieberman, John Kerry, legislation, Library of Congress, Lindsey Graham, lobbying, Media Relations, news alerts, non-profit lobbying, OpenCongress, policy, Policy Communications, RSS feed readers, RSS feeds, THOMAS, Yahoo Alerts | Categories: Integrated Media Services, Media Relations, Policy Communications, Strategic Planning
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