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Share Photo Credit: MCS@flickr How many times have those of us with children been asked, “Tell me the story about the day I was born” (or if they were adopted, “Tell me the story about the day you brought me home.”)? Children never get tired of hearing stories about themselves, because those stories help them [...] January 26th, 2011 | Tags: advocacy, audience outreach, boehner, Branding, communications, Congress, Critique, giffords, language, Obama, Policy Communications, speeches, spokesperson, State of the Union, strategy, Washington DC | Categories: Policy Communications, Social Issues, Strategic Planning, Training & TA, Uncategorized
4 comments | Share: Share In the public relations world, we’ve always known that being responsive to hot stories is a great way to get your issue, organization or idea out there. While the old rules still apply, the game changed a little in 2010. Responsiveness still reigns supreme, but with a twist. The faster we respond with bold, sensational commentary, the more [...] January 7th, 2011 | Tags: A Year of InSites, advocacy, communication, media outreach, Media Relations, Policy Communications, public relations | Categories: Integrated Media Services, Media Relations, Policy Communications, Social Issues, Social Marketing
One comment | Share: Share Year of the Rooster by eugevon, on Flickr While I know 2010 was the Year of the Tiger according to the Chinese calendar, it felt more like the Year of the Rooster. Those born in the Chinese zodiac’s Year of the Rooster tend to be quick thinkers who are practical and resourceful. During this [...] January 3rd, 2011 | Tags: A Year of InSites, audience outreach, audience research, communication, Integrated Media Services, Media Relations, media tracking, news tracking, Policy Communications, research, resourcefulness, social media, technology, tracking tools | Categories: Integrated Media Services, Media Relations, Policy Communications, Strategic Planning
One comment | Share: Share With the 2010 midterm election behind us, we’re also past the peak of political polling. But with 2012 presidential contenders lurking around the corner, we can be assured that a new round of polls are about to bombard us in the news media. Around election time, news coverage is littered with poll results indicating how [...] December 16th, 2010 | Tags: audience research, Facebook, Policy Communications, polling | Categories: Policy Communications
One comment | Share: Share What is a congressional caucus? Is it that piece of road kill you had to avoid when driving to work this morning? No — that’s a carcass. Some people might think that it’s the capital of Venezuela. No — that would be Caracas. If you’re thinking that it’s that town in Jersey that you’re [...] November 30th, 2010 | Tags: caucus, Congress, congressional caucus, House Democratic Caucus, House Republican Conference, legislation, policy, Policy Communications, policymakers, Senate Democratic Caucus, Senate Republican Conference | Categories: Policy Communications
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