Since it looks like Twitter is here to stay, public relations professionals need to learn how to effectively use Twitter and the myriad of tools that have been developed to help us navigate the microblogging network. To help, I pulled out the 10 apps that I thought would be most useful for PR pros from [...]
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June 21st, 2010 | Tags: apps, audience research, ConnectTweet, CoTweet, PR, PR professionals, public relations, research, social networking, TweetBeep, TweetDeck, TweetEffect, Twiler, TwInbox, Twinfluence, Twitpress, Twitter, TwitTrans | Categories: Integrated Media Services
3 comments | Share: I recently came across this article about the ethics of ghostwriting for a client on Twitter (UPDATE: the previous link is no longer active – you can view the Google cache of the article here). The client is an executive who wanted several staff members to tweet from his personal Twitter account during a conference [...] March 8th, 2010 | Tags: communication, ethics, ghostwriting, PR, PR professionals, public relations, social media, social media ethics, social networking, Twitter | Categories: Integrated Media Services, Media Relations, Online Marketing
5 comments | Share: A recent study conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that a majority of reporters and editors turn to social media when conducting research for their stories: Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media [...] February 23rd, 2010 | Tags: Cision, Facebook, George Washington University, journalists, LinkedIn, Media Relations, online media, PR professionals, reporters, research, social media, Twitter, Wikipedia | Categories: Integrated Media Services, Media Relations, Online Marketing
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