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Share VC Vice President Brenda K. Foster at age 2 with her pet duck, Wilbur. For the next five weeks, we’ll be introducing you to the five members of Vanguard’s leadership team with a “One Minute With” series. Brenda K. Foster has been with Vanguard for 18 years and is the Vice President of Account Services. [...] March 8th, 2012 | Tags: 25th anniversary, account services, anniversary, change, communications, future, innovation, leadership team, One Minute With, PR, PR industry, public relations, social change, U.S. president, Vanguard, Vanguard Communications, Willie Nelson | Categories: Uncategorized
Leave a comment | Share: Share Source: Vanguard Communications On March 2, 1987, I joined my mentor and friend, Diane MacEachern, to found Vanguard Communications. While I was only 26 years old, by then I had witnessed and participated in dozens of communications campaigns that incited change in environmental legislation, women’s reproductive rights, Supreme Court justice nominations, food safety regulations [...] March 2nd, 2012 | Tags: 25 years, 25th anniversary, anniversary, blog, campaign, career, cell phones, communicate, communicating, communicators, Facebook, fax machines, government, internet, media, nonprofit, nonprofits, PR, press release, promoting social change, public relations, silver anniversary, social change, social issues, social media, The New York Times, Twitter, U.S. Postal Service, Vanguard, Vanguard Communications, YouTube | Categories: Uncategorized
One comment | Share: Share “It’s not you, it’s me.” Source: Breakup Hub So starts the breakup conversation that ends many relationships. Brand spokespersons are no different. Breakups come because the brand has changed or the spokesperson no longer fits the brand. The easiest breakup is a clean one, but when the spokesperson becomes so identified with a brand, the breakup [...] February 14th, 2012 | Tags: ads, Billy Mays, brand, brand change, Branding, breakup, Commerce Bank, commercials, communicators, Johnnie Cochran, Kelly Ripa, OxiClean, PR, Priceline, public relations, Regis Philbin, relationships, spokesperson, TD Bank, valentine's day, William Shatner | Categories: Advertising & Promotion, Media Relations, Online Marketing, Uncategorized
Leave a comment | Share: Share Even though your issue may be important, the “Small Acts Are Big Acts” session at the Media That Matters Conference highlighted that it is difficult to have an impact without the help of the traditional press. When trying to reach Israeli media about “Home Front,” a four-part documentary series about a neighborhood’s resolve in the [...] February 11th, 2012 | Tags: "Small Acts Are Big Acts", #MTMDC, American University, audience, Bag It, Berlin Film Festival, Caty Borum Chattoo, conference, creative, Dear Mandela, documentary, Facebook, Home Front, Israeli media, issues, live blogging, media, Media That Matters, PR, public relations, Roni Avni, School of Communication, social media, South Africa, traditional press, Twitter | Categories: Integrated Media Services, Media Relations
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The Lin Lesson: Person-First Language Helps Avoid Cultural Insensitivity
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Source: Huffington Post
Earlier this week, my colleague Scott Rieder examined the New York Knicks’ Jeremy Lin’s sudden fame and the remarks that came with it. While many of the culturally-insensitive television and online coverage came from media outlets, a well-known brand also found itself in hot water. Ben & Jerry’s Ice Cream formally apologized on [...]
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