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Why We Crave (and Deserve) Credit

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Picture this: You’re in a staff meeting, and a colleague serves up the great idea you expressed during an earlier brainstorm as her own. You want so desperately to raise your hand and say, “Um, excuse me? That was MY idea.”

Source: webster.edu

Perhaps this is because, of all the ideas we generate during say, a [...]

Why the SOPA Blackout Worked

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Photo courtesy of acf_windy on Flickr

When we first posted about the Stop Online Piracy Act (SOPA) blackout protest scheduled for January 23, we had no idea that Wikipedia and Reddit (which had planned a January 18 blackout protest) would persuade other sites to join their effort yesterday. According to the Los Angeles Times, more [...]

Beware: Monday, January 23, the Internet May Go Dark

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Flickr photo courtesy of Redjar

While I may not be able to foresee  the future, my media savvy crystal ball is suggesting that Monday, January 23, 2012, will be a dark day for communicators.

If you haven’t heard the troubling news already, Google, Facebook, Twitter, YouTube, Paypal and other major Internet mainstays will be staging a “blackout” on January [...]

InSites for the Future: 2012 Will Set A New Standard for Green/Sustainable Events

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This weekend people around the world will gather to celebrate one of the biggest events of the year, New Year’s Eve. To wrap up our InSites for the Future series, Vanguard’s event manager Scott LaLonde looks at the future of event planning.

2012 Will Set A New Standard for Green/Sustainable Events

Source: Convention Industry Council

Associations, government [...]

InSites for the Future: The Future of Messaging

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Getting your message across has always been a challenge, but the shortened attention spans of audiences today make it even more difficult. Andrew Overton looks at how being persistent can help to spread your message, while Helen Mitternight looks at the importance of the messenger.

Source: JMR Photography

Long Term Engagement Is Key to [...]