|
|||||
|
Everyone can be a photo editor in this age of inexpensive digital cameras and a variety of tools available for altering photographs. In the newsroom, however, some photo editing can do more harm than good. Recently, The Economist took heat for a Gulf Coast oil spill cover that featured an isolated President Obama standing at [...] July 22nd, 2010 | Tags: Adobe Photoshop, altering photographs, BP, British Petroleum, communication, design, design & editorial, digital photography, Gulf Coast, Media Relations, NY Times.com, Obama, oil spill, online media, Photography, public relations, Steve Mufson, The Economist, Treehugger.com, washington post | Categories: Advertising & Promotion, Design & Editorial, Media Relations
2 comments | Share: Since it looks like Twitter is here to stay, public relations professionals need to learn how to effectively use Twitter and the myriad of tools that have been developed to help us navigate the microblogging network. To help, I pulled out the 10 apps that I thought would be most useful for PR pros from [...] June 21st, 2010 | Tags: apps, audience research, ConnectTweet, CoTweet, PR, PR professionals, public relations, research, social networking, TweetBeep, TweetDeck, TweetEffect, Twiler, TwInbox, Twinfluence, Twitpress, Twitter, TwitTrans | Categories: Integrated Media Services
3 comments | Share: As if BP’s crisis response mistakes mentioned in a recent post weren’t enough, apparently their public relations disasters continue as more oil pumps into the saturated Gulf Coast. Newly released documents reveal BP’s standard crisis response strategy to be “accentuate the positive, downplay the negative, tell everybody they’re sorry, they’re gonna fix it, they’re gonna do [...] June 17th, 2010 | Tags: audience outreach, BP, British Petroleum, communication, crisis, crisis communication, damage control, Gulf Coast, Media Relations, oil spill, online media, online strategy, PR, public relations, spokesperson, spokesperson training, Tony Hayward, transparency | Categories: Integrated Media Services, Media Relations, Social Marketing, Strategic Planning
2 comments | Share: Wow. The BP PR team just can’t get it right. Even fifty days plus after one of the worst environmental disasters in history, the BP crisis communication strategy (if there is one) continues its downward spiral and never ceases to surprise me. Recently, the Christian Science Monitor reported that BP has been buying up top Internet [...] June 14th, 2010 | Tags: BP, BPGlobalPR, British Petroleum, Christian Science Monitor, communication, crisis, crisis communication, Gulf Coast, Media Relations, oil spill, online media, PR, public relations, Saturday Night Live, spokesperson, spokesperson training, Tony Hayward | Categories: Integrated Media Services, Media Relations, Social Marketing, Strategic Planning, Training & TA
3 comments | Share: I enjoy Google’s Doodles – the daily updates to their logo – and especially those that are more inventive and off-the-wall. My nerdy, ten-year-old self rejoices at their hidden inclusion of the Triforce from Nintendo’s Zelda games, which serves as just one example of how creative the Google team can be. But last week’s fully [...] May 28th, 2010 | Tags: Bandai, communications, creativity, Google, imagination, Namco, Online Marketing, online media, online strategy, PAC-MAN, PR, public relations | Categories: Advertising & Promotion, Media Relations, Online Marketing
Leave a comment | Share: |
|||||
|
Copyright © 2010 Vanguard Communications InSites | Blogging for Social Change - All Rights Reserved |
|||||
