Since it looks like Twitter is here to stay, public relations professionals need to learn how to effectively use Twitter and the myriad of tools that have been developed to help us navigate the microblogging network. To help, I pulled out the 10 apps that I thought would be most useful for PR pros from [...]
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June 21st, 2010 | Tags: apps, audience research, ConnectTweet, CoTweet, PR, PR professionals, public relations, research, social networking, TweetBeep, TweetDeck, TweetEffect, Twiler, TwInbox, Twinfluence, Twitpress, Twitter, TwitTrans | Categories: Integrated Media Services
3 comments | Share: Even for those who don’t own a Toyota vehicle, car drivers (and passengers) have been fascinated by Prius’ brake failure problems and resulting recall and federal investigation. Product recalls pose enormous PR and reputation management challenges for communicators. History gives us great examples of crisis communication successes, such as Tylenol recall in 1982, as well [...] March 22nd, 2010 | Tags: audience outreach, brand management, communication, crisis communications, crisis management, Facebook, PR, public relations, recall, reputation management, research, social media, Social Media Insider, Toyota, Toyota Conversations, transparency, TweetMeme, Twitter, YouTube | Categories: Online Marketing, Social Marketing, Strategic Planning
2 comments | Share: In my last post on Google Buzz, I promised to provide some applications for organizations seeking to take advantage of this new social network. As the service expands, people will undoubtedly find ways to use Buzz that we can hardly imagine right now. But as promised, here are four easy steps you can take right [...] March 15th, 2010 | Tags: audience outreach, audience research, communication, Google Buzz, media strategy, Online Marketing, online media, online strategy, PR, public relations, research, social media, social networking, strategy, technology | Categories: Integrated Media Services, Online Marketing
One comment | Share: A recent study conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that a majority of reporters and editors turn to social media when conducting research for their stories: Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media [...] February 23rd, 2010 | Tags: Cision, Facebook, George Washington University, journalists, LinkedIn, Media Relations, online media, PR professionals, reporters, research, social media, Twitter, Wikipedia | Categories: Integrated Media Services, Media Relations, Online Marketing
One comment | Share: http://www.flickr.com/photos/digitaldemocracy/ / CC BY-NC-SA 2.0 Understanding how best to communicate with and support refugee communities living in the United States can be a daunting challenge. In 2008, more than 60,000 refugees immigrated to the United States from all around the world. For refugee families, their arrival in America is not the end of their journey, [...] January 29th, 2010 | Tags: audience research, backgrounders, communication, COR Center, cultural competency, Cultural Orientation Resource Center, culture, data, Haiti, history, Iraq, language, linguistic competency, multicultural, PR, public relations, refugees, reports, research, resettlement, Social Marketing | Categories: Design & Editorial, Multicultural Outreach, Social Marketing, Strategic Planning
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