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Share While reading the newspaper yesterday, I came across something that took me, and I’m sure many others, by surprise. The U.S. Census Bureau announced that, after more than a century, they were doing away with the term “Negro,” in favor of the more modern and socially acceptable “black” or “African-American,” in their survey. The [...] February 27th, 2013 | Tags: American Community survey, census, communications, communicators, Evaluation, messaging, news, public relations, race, research, U.S. Census, U.S. Census Bureau | Categories: Design & Editorial, Evaluation, Multicultural Outreach
Leave a comment | Share: Share Photo courtesy of Zoetnet on Flickr Newspapers are dying out. Traditional media is becoming extinct. Everything is being digitized. As one who originally went to college to pursue a journalism career, I changed career paths shortly after graduating because the buzz about the dwindling newspaper industry scared me right out of my mind. [...] March 31st, 2011 | Tags: Media Relations, Pew Research Center, research | Categories: Integrated Media Services
One comment | Share: Share Year of the Rooster by eugevon, on Flickr While I know 2010 was the Year of the Tiger according to the Chinese calendar, it felt more like the Year of the Rooster. Those born in the Chinese zodiac’s Year of the Rooster tend to be quick thinkers who are practical and resourceful. During this [...] January 3rd, 2011 | Tags: A Year of InSites, audience outreach, audience research, communication, Integrated Media Services, Media Relations, media tracking, news tracking, Policy Communications, research, resourcefulness, social media, technology, tracking tools | Categories: Integrated Media Services, Media Relations, Policy Communications, Strategic Planning
One comment | Share: Share Since it looks like Twitter is here to stay, public relations professionals need to learn how to effectively use Twitter and the myriad of tools that have been developed to help us navigate the microblogging network. To help, I pulled out the 10 apps that I thought would be most useful for PR pros [...] June 21st, 2010 | Tags: apps, audience research, ConnectTweet, CoTweet, PR, PR professionals, public relations, research, social networking, TweetBeep, TweetDeck, TweetEffect, Twiler, TwInbox, Twinfluence, Twitpress, Twitter, TwitTrans | Categories: Integrated Media Services
3 comments | Share: Share Even for those who don’t own a Toyota vehicle, car drivers (and passengers) have been fascinated by Prius’ brake failure problems and resulting recall and federal investigation. Product recalls pose enormous PR and reputation management challenges for communicators. History gives us great examples of crisis communication successes, such as Tylenol recall in 1982, as [...] March 22nd, 2010 | Tags: audience outreach, brand management, communication, crisis communications, crisis management, Facebook, PR, public relations, recall, reputation management, research, social media, Social Media Insider, Toyota, Toyota Conversations, transparency, TweetMeme, Twitter, YouTube | Categories: Online Marketing, Social Marketing, Strategic Planning
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