Crystal Borde posted this on March 22nd, 2010
Even for those who don’t own a Toyota vehicle, car drivers (and passengers) have been fascinated by Prius’ brake failure problems and resulting recall and federal investigation. Product recalls pose enormous PR and reputation management challenges for communicators. History gives us great examples of crisis communication successes, such as Tylenol recall in 1982, as well [...]
Chris Connelly posted this on March 15th, 2010
In my last post on Google Buzz, I promised to provide some applications for organizations seeking to take advantage of this new social network. As the service expands, people will undoubtedly find ways to use Buzz that we can hardly imagine right now. But as promised, here are four easy steps you can take right [...]
Crystal Borde posted this on January 29th, 2010
http://www.flickr.com/photos/digitaldemocracy/ / CC BY-NC-SA 2.0
Understanding how best to communicate with and support refugee communities living in the United States can be a daunting challenge. In 2008, more than 60,000 refugees immigrated to the United States from all around the world. For refugee families, their arrival in America is not the end of their journey, [...]