|
|||||
|
Share Getting your message across has always been a challenge, but the shortened attention spans of audiences today make it even more difficult. Andrew Overton looks at how being persistent can help to spread your message, while Helen Mitternight looks at the importance of the messenger. Source: JMR Photography Long Term Engagement Is Key to [...] December 23rd, 2011 | Tags: citizen journalists, communicators, conversation, digital age, Facebook, future, income inequality, InSites for the Future, message, messaging, messenger, national conversation, new year, Occupy Wall Street, OWS, public relations, retweets, Social Marketing, social media, social network, Twitter, Vanguard, Vanguard Communications, viral, Zuccotti Park | Categories: Integrated Media Services
Leave a comment | Share: Share “Warning,” the morning anchor intoned. “The video you are about to see is graphic, and may be hard to watch.” Which ensured that we all would watch, of course. And I did watch — in discomfort and then growing horror – as a Texas judge whaled away at his then 16-year-old daughter with a leather [...] November 22nd, 2011 | Tags: behavior change, judge, Social Marketing, spanking, YouTube | Categories: Social Marketing
Leave a comment | Share: Share I know I need duct tape, water, non-perishable food goods, batteries, blankets and flashlights. But learning about emergency preparedness beyond the basics has always put me to sleep…until today. Now, I have to think about the zombies. Yes, zombies. The U.S. Centers for Disease Control’s (CDC) new Preparedness 101: Zombie Pandemic has turned the standard disaster preparation message [...] October 20th, 2011 | Tags: CDC, Social Marketing, Strategic Planning, zombies, zombocalypse | Categories: Social Marketing, Strategic Planning
One comment | Share: Share This guest blog post is from Juanita Panlener, an Account Supervisor at Vanguard Communications. This past year, I’ve been reminded of one of the most important aspects of social marketing — creating and sticking to a communications plan that guides and drives outreach strategy and activities. A trusted colleague recently compared the role of strategic communications [...] January 13th, 2011 | Tags: A Year of InSites, communication, integrated media strategy, Social Marketing, Strategic Planning | Categories: Integrated Media Services, Social Marketing, Strategic Planning
One comment | Share: Share It seemed like every time you turned around in 2010, there was a hot, new social media tool or a story about the innovative ways people were using these tools, such as in the aftermath of the earthquake in Chile. While it has been tempting for public relations professionals and their clients to jump [...] January 10th, 2011 | Tags: A Year of InSites, audience outreach, communication, PR, public relations, Social Marketing, social media | Categories: Integrated Media Services
One comment | Share: |
|||||
|
Copyright © 2012 Vanguard Communications InSites | Blogging for Social Change - All Rights Reserved |
|||||
