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InSites Newsletter

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The Benefits of Integrating foursquare with Advocacy

Since the close of 2009, digital media analysts have pointed to location-based services as the next phase of social communication.  More and more people are migrating toward smart phone technology enabled with GPS - comScore recently reported that 45 million in the U.S. use smart phones - and location-based services are one more way to put these phones to better use.  [...]

Should Failure Be An Option for Communicators?

We’ve seen incredible advances in the communications profession over the past two decades, but are we sharing enough about what we’ve done wrong? When we see a story about a PR failure, do we applaud the risk-taker, or are we simply grateful that we were spared the same [...]

Like Bill Gates Shows, Leaders' Personal Messages Online Can Be a Winning Strategy

I know, not everyone is Bill Gates. Very few people on the planet can gain 100,000 followers on Twitter eight hours after launching their Twitter profile.

http://www.flickr.com/photos/ndevil/ / CC BY 2.0

But perhaps we should start thinking like Bill.

Using his newly formed Twitter community, Gates recently launched his newest endeavor, The Gates Notes, where he will [...]

Reports Offer Insights into Communicating with Refugees in the U.S.

http://www.flickr.com/photos/digitaldemocracy/ / CC BY-NC-SA 2.0

Understanding how best to communicate with and support refugee communities living in the United States can be a daunting challenge. In 2008, more than 60,000 refugees immigrated to the United States from all around the world. For refugee families, their arrival in America is not the end of their journey, [...]

Cultural Competence Will Be Key to Success of 2010 Census

Photo Credit: U.S. Census Bureau, Public Information Office

The Washington Post reports that 20 percent of people may not participate in the 2010 census, even though they are legally obligated to do so. According to a new poll from the Pew Research Center, many respondents said they are too busy or uninterested to fill out [...]