Since the close of 2009, digital media analysts have pointed to location-based services as the next phase of social communication. More and more people are migrating toward smart phone technology enabled with GPS - comScore recently reported that 45 million in the U.S. use smart phones - and location-based services are one more way to put these phones to better use. [...]
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April 14th, 2010 | Tags: advocacy, communication, Facebook, foursquare, grassroots, grassroots organizing, integrated media strategy, online media, Social Marketing, social media, social networking, Twitter | Categories: Integrated Media Services, Online Marketing, Policy Communications, Social Marketing
2 comments | Share: We’ve seen incredible advances in the communications profession over the past two decades, but are we sharing enough about what we’ve done wrong? When we see a story about a PR failure, do we applaud the risk-taker, or are we simply grateful that we were spared the same [...] March 26th, 2010 | Tags: audience research, best practices, communications, creativity, ethics, failure, innovation, lessons learned, marketing, mistakes, PR, public relations, Social Marketing | Categories: Strategic Planning
One comment | Share: I know, not everyone is Bill Gates. Very few people on the planet can gain 100,000 followers on Twitter eight hours after launching their Twitter profile. http://www.flickr.com/photos/ndevil/ / CC BY 2.0 But perhaps we should start thinking like Bill. Using his newly formed Twitter community, Gates recently launched his newest endeavor, The Gates Notes, where he will [...] February 18th, 2010 | Tags: advocacy, Bill and Melinda Gates Foundation, Bill Gates, blogging, CEO, ethical dilemma, ethics, Facebook, Gates Foundation, Gates Notes, InSites, newsletter, Online Marketing, personal, persuasive storytelling, PR, PR-Squared, public relations, Shift Communications, social change, Social Marketing, social media, social networking, Strategic Planning, Tom Defren, Twitter | Categories: Design & Editorial, Integrated Media Services, Online Marketing, Social Marketing, Strategic Planning, Training & TA, Uncategorized
Leave a comment | Share: http://www.flickr.com/photos/digitaldemocracy/ / CC BY-NC-SA 2.0 Understanding how best to communicate with and support refugee communities living in the United States can be a daunting challenge. In 2008, more than 60,000 refugees immigrated to the United States from all around the world. For refugee families, their arrival in America is not the end of their journey, [...] January 29th, 2010 | Tags: audience research, backgrounders, communication, COR Center, cultural competency, Cultural Orientation Resource Center, culture, data, Haiti, history, Iraq, language, linguistic competency, multicultural, PR, public relations, refugees, reports, research, resettlement, Social Marketing | Categories: Design & Editorial, Multicultural Outreach, Social Marketing, Strategic Planning
Leave a comment | Share: Photo Credit: U.S. Census Bureau, Public Information Office The Washington Post reports that 20 percent of people may not participate in the 2010 census, even though they are legally obligated to do so. According to a new poll from the Pew Research Center, many respondents said they are too busy or uninterested to fill out [...] January 25th, 2010 | Tags: 2010 census, advertising campaign, african-americans, asian-americans, census, Census Bureau, center, civil rights, communication, cultural competence, culture, hispanics, InSites, language, multicultural, Pew, Pew Research Center, PR, public relations, research, Social Marketing, Vanguard Communications, Washington DC, washington post | Categories: Advertising & Promotion, Multicultural Outreach, Social Marketing, Strategic Planning
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