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Share It seemed like every time you turned around in 2010, there was a hot, new social media tool or a story about the innovative ways people were using these tools, such as in the aftermath of the earthquake in Chile. While it has been tempting for public relations professionals and their clients to jump [...] January 10th, 2011 | Tags: A Year of InSites, audience outreach, communication, PR, public relations, Social Marketing, social media | Categories: Integrated Media Services
One comment | Share: Share It is hard to believe that 2010 is already coming to a close. This marked our first year of the InSites blog. We’ve greatly enjoyed the opportunity to share some of our thoughts and expertise with all of you. We’ve also been thrilled to get your feedback in the comment fields and via e-mail. Thank [...] December 21st, 2010 | Tags: A Year of InSites, communications, PR, public relations, Social Marketing, Vanguard Communications | Categories: Integrated Media Services
Leave a comment | Share: Share Since the close of 2009, digital media analysts have pointed to location-based services as the next phase of social communication. More and more people are migrating toward smart phone technology enabled with GPS - comScore recently reported that 45 million in the U.S. use smart phones - and location-based services are one more way to put these phones to better [...] April 14th, 2010 | Tags: advocacy, communication, Facebook, foursquare, grassroots, grassroots organizing, integrated media strategy, online media, Social Marketing, social media, social networking, Twitter | Categories: Integrated Media Services, Online Marketing, Policy Communications, Social Marketing
4 comments | Share: We’ve seen incredible advances in the communications profession over the past two decades, but are we sharing enough about what we’ve done wrong? When we see a story about a PR failure, do we applaud the risk-taker, or are we simply grateful that we were spared the same [...] March 26th, 2010 | Tags: audience research, best practices, communications, creativity, ethics, failure, innovation, lessons learned, marketing, mistakes, PR, public relations, Social Marketing | Categories: Strategic Planning
One comment | Share: Share I know, not everyone is Bill Gates. Very few people on the planet can gain 100,000 followers on Twitter eight hours after launching their Twitter profile. http://www.flickr.com/photos/ndevil/ / CC BY 2.0 But perhaps we should start thinking like Bill. Using his newly formed Twitter community, Gates recently launched his newest endeavor, The Gates Notes, where he [...] February 18th, 2010 | Tags: advocacy, Bill and Melinda Gates Foundation, Bill Gates, blogging, CEO, ethical dilemma, ethics, Facebook, Gates Foundation, Gates Notes, InSites, newsletter, Online Marketing, personal, persuasive storytelling, PR, PR-Squared, public relations, Shift Communications, social change, Social Marketing, social media, social networking, Strategic Planning, Tom Defren, Twitter | Categories: Design & Editorial, Integrated Media Services, Online Marketing, Social Marketing, Strategic Planning, Training & TA, Uncategorized
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