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Share Getting your message across has always been a challenge, but the shortened attention spans of audiences today make it even more difficult. Andrew Overton looks at how being persistent can help to spread your message, while Helen Mitternight looks at the importance of the messenger. Source: JMR Photography Long Term Engagement Is Key to [...] December 23rd, 2011 | Tags: citizen journalists, communicators, conversation, digital age, Facebook, future, income inequality, InSites for the Future, message, messaging, messenger, national conversation, new year, Occupy Wall Street, OWS, public relations, retweets, Social Marketing, social media, social network, Twitter, Vanguard, Vanguard Communications, viral, Zuccotti Park | Categories: Integrated Media Services
Leave a comment | Share: Share Today we look at the public relations workplace and the culture changes that could be ahead in 2012. We start off with a look from Mary Pat King at how CEOs and executives should maximize the involvement of PR professionals on staff. Rachael Siefert discusses a mentoring role reversal, and Vanguard’s vice president of [...] December 22nd, 2011 | Tags: CEO, communications, future, hiring, HR, human resources, InSites for the Future, management, mentor, new year, office, Pinterest, public relations, social media, social network, Twitter, Vanguard, Vanguard Communications, workplace, young professionals | Categories: Integrated Media Services, Uncategorized
Leave a comment | Share: Share Source: Shantanu Gautam Social media is an ever-evolving world, and communicators are working overtime to keep up with the changes. Gary Ritterstein predicts that a platform to integrate all social media will be the next big thing, while Scott Rieder looks ahead to a time when all media outlets use Twitter for breaking news. [...] December 20th, 2011 | Tags: CNN, communications, Facebook, future, Google, Google Plus, InSites for the Future, Lab42, Microsoft, new year, politics, public relations, social media, survey, Tulalip, Tweet Deck, Twitter, Vanguard, Vanguard Communications | Categories: Integrated Media Services
2 comments | Share: Share Today, as part of Vanguard’s “InSites for the Future” series, we’re looking at the future of multicultural communication. Vanguard’s multicultural services leader, Leah Holmes-Bonilla, predicts that cultural relevancy will become even more critical in a fast-paced world, while Kirana Bammarito sees that multicultural approaches will expand from a PR specialty service to an essential [...] December 19th, 2011 | Tags: 2012, Arab Spring, communication, cultures, future, global, InSites for the Future, Media Relations, multicultural communications, new year, Occupy Wall Street, PR agencies, predictions, public relations, social change, social media, Vanguard, Vanguard Communications | Categories: Integrated Media Services, Media Relations, Multicultural Outreach
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Source: Roland Tiangco photograph on CultureHall.com Vanguard will celebrate its 25th anniversary in 2012. We’re proud of our accomplishments, but we’re also excited about what the future holds for social change communications. Through the end of the year we will be sharing our predictions for 2012 and beyond under the title, “InSites for the [...] December 19th, 2011 | Tags: communications, digital media, future, InSites for the Future, message, messaging, multicultural communications, new year, partnerships, predictions, public relations, social change, social media, Vanguard, Vanguard Communications, visuals | Categories: Design & Editorial, Event Planning, Integrated Media Services, Multicultural Outreach, Online Marketing, Social Marketing, Strategic Planning, Training & TA
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