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Share Photo Credit: MCS@flickr How many times have those of us with children been asked, “Tell me the story about the day I was born” (or if they were adopted, “Tell me the story about the day you brought me home.”)? Children never get tired of hearing stories about themselves, because those stories help them [...] January 26th, 2011 | Tags: advocacy, audience outreach, boehner, Branding, communications, Congress, Critique, giffords, language, Obama, Policy Communications, speeches, spokesperson, State of the Union, strategy, Washington DC | Categories: Policy Communications, Social Issues, Strategic Planning, Training & TA, Uncategorized
4 comments | Share: Share This guest blog post comes from Joe Kelly, Executive Vice President of Vanguard Communications. Learning sometimes comes from unexpected places. Several months ago, I was reminded to never forget who your audience is – whether it is those who are intended to receive your message or those who are delivering it. We recently managed a Hollywood [...] December 29th, 2010 | Tags: A Year of InSites, audience research, celebrity recruitment, communications, Elmo, Sesame Street, spokesperson, talking points | Categories: Event Planning, Integrated Media Services, Strategic Planning
Leave a comment | Share: Share All eyes in Washington were glued to a House subcommittee hearing last Friday. Members noted as the proceedings began that it was probably the most attention paid to the body by the public and the media since Bill Clinton’s impeachment. They owed it all to Comedy Central funny-man, Stephen Colbert, who was invited by [...] September 29th, 2010 | Tags: agriculture, celebrity, communication, Congress, farming, House Judiciary Committee, immigration, John Conyers, Policy Communications, spokesperson, Stephen Colbert, Take Our Jobs, United Farm Workers, Zoe Lofgren | Categories: Event Planning, Integrated Media Services, Policy Communications
2 comments | Share: Share This guest blog post is written by Scott LaLonde, Vanguard Communications’ Event Manager. From Whoopi Goldberg, Robin Williams and Billy Crystal helping the homeless with Comic Relief in the ’80s to Zac Efron, Kristen Bell and others putting finishing touches on their “Change the Odds” public service announcement campaign for Stand Up to Cancer this [...] August 30th, 2010 | Tags: advocacy, celebrity, celebrity recruitment, Comic Relief, event planning, nonprofit, pop culture, spokesperson, Stand Up to Cancer | Categories: Event Planning
2 comments | Share: Share General Stanley McChrystal is in big, big trouble. In a profile of McChrystal appearing in Rolling Stone magazine, he’s on the record saying things about his boss (a.k.a. the President of the United States), Vice President Joe Biden and the administration’s management of the Afghanistan war that should never appear in print. It was [...] June 23rd, 2010 | Tags: communication, General Stanley McChrystal, Integrated Media Services, Interview, Interviewee, media, Media Interviews, Media Relations, New York Times, PR, Rolling Stone, single overriding communications objective, SOCO, spokesperson, Tips | Categories: Integrated Media Services, Media Relations, Policy Communications, Strategic Planning, Training & TA
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