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Share Photo courtesy of Stef Thomas on Flickr Today is Earth Day. Since April 22, 1970, people everywhere have celebrated the Earth and worked together to find ways to protect Mother Nature. But as commercialism has crept into Earth Day celebrations, I have to wonder how “eco-friendly” shopping really is. Headlines such as Earth Day 2011: [...] April 22nd, 2011 | Tags: annie leonard, consumerism, Earth Day, eco-friendly, greenwashing, Starbucks, story of stuff | Categories: Advertising & Promotion, Social Issues
One comment | Share: Share A recent Mashable.com article listed the top five most engaged brands in social media and provided information about what these companies are doing to drive their success. The top five brands (in order) are: Starbucks, Coca-Cola, Oreo, Skittles and Red Bull. While all of the brands in the top five are large, successful and well-known [...] November 23rd, 2010 | Tags: brand, Coca-Cola, Facebook, Mashable, Oreo, Red Bull, Skittles, social media, Starbucks, Twitter, YouTube | Categories: Integrated Media Services, Online Marketing
Leave a comment | Share: Share This guest post is written by Shelby Benkert, an intern at Vanguard Communications. Unlike most college students, I tend to shy away from many social media networks. Facebook is my go-to in order to stay in touch with my friends, and I rarely use anything else. I do have a Twitter account, but I have [...] July 15th, 2010 | Tags: communication, Dennis Crowley, Facebook, foursquare, Mediaite, online communication, online media, privacy, security, social networking, social networking sites, Starbucks, Twitter | Categories: Integrated Media Services, Online Marketing
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