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Share I know I need duct tape, water, non-perishable food goods, batteries, blankets and flashlights. But learning about emergency preparedness beyond the basics has always put me to sleep…until today. Now, I have to think about the zombies. Yes, zombies. The U.S. Centers for Disease Control’s (CDC) new Preparedness 101: Zombie Pandemic has turned the standard disaster preparation message [...] October 20th, 2011 | Tags: CDC, Social Marketing, Strategic Planning, zombies, zombocalypse | Categories: Social Marketing, Strategic Planning
One comment | Share: Share While this may not be big news to you – for a family with two kids in diapers – it’s HUGE! Beginning today, Sesame Street will feature a daily segment with Super Grover, whose powers involve the “ability to observe, investigate, question and report phenomenon to help kids solve problems.” Add “and build mutually beneficial [...] February 21st, 2011 | Tags: audience outreach, communication, marketing, PR, public relations, Strategic Planning, super grover 2.0, Vanguard Communications, Washington DC | Categories: Advertising & Promotion, Communications Heroes
Leave a comment | Share: Share This guest blog post is from Juanita Panlener, an Account Supervisor at Vanguard Communications. This past year, I’ve been reminded of one of the most important aspects of social marketing — creating and sticking to a communications plan that guides and drives outreach strategy and activities. A trusted colleague recently compared the role of strategic communications [...] January 13th, 2011 | Tags: A Year of InSites, communication, integrated media strategy, Social Marketing, Strategic Planning | Categories: Integrated Media Services, Social Marketing, Strategic Planning
One comment | Share: Share This guest blog post is from Tracy Packard Ferrell, Vice President of Operations for Vanguard Communications. We moved our offices this year. Even though it was not a part of most employees’ responsibilities, it still impacted everyone, so communication with staff became an important part of the build and move process. Perhaps because Vanguard is [...] January 11th, 2011 | Tags: A Year of InSites, internal communications, intranet, Strategic Planning, Vanguard Communications | Categories: Strategic Planning
One comment | Share: Share This guest blog post is from LeAnne DeFrancesco, Editorial Director for Vanguard Communications. Ever been to an ugly sweater party? They seem to be sweeping the nation, inducing mostly laughter, but some uncomfortable situations as well. “Um, these are just my normal clothes,” I heard one party guest say this December, where he sported some [...] January 6th, 2011 | Tags: A Year of InSites, audience outreach, communication, focus group, Strategic Planning | Categories: Design & Editorial, Integrated Media Services, Strategic Planning
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