Historic Throwbacks Can Create News Angles


Photo courtesy of NASA

On Tuesday, the United States became the first country to reach the dwarf planet Pluto and take its picture.

NASA’s New Horizons interplanetary probe began its journey in 2009 and traveled more than 3 billion miles to reach its current destination at the end of our classical solar system. A remarkable accomplishment.

New [...]

Affordable Care Act versus ObamaCare: It's All About Branding


Thanks to late night television host Jimmy Kimmel, we received further proof of the power of branding last night. Kimmel sent his TV crew out to the streets to ask people which health care policy plan they liked better — the Affordable Care Act or ObamaCare. (Can you see where this is going?)

Both terms reference the [...]

Social Marketing Lessons from the Undead


I know I need duct tape, water, non-perishable food goods, batteries,  blankets and flashlights. But learning about emergency preparedness beyond the basics has always put me to sleep…until today.

Now, I have to think about the zombies. Yes, zombies.

The U.S. Centers for Disease Control’s (CDC) new Preparedness 101: Zombie Pandemic has turned the standard disaster preparation message [...]

Set your DVR – It’s Super Grover 2.0 Week!


While this may not be big news to you – for a family with two kids in diapers – it’s HUGE!  Beginning today, Sesame Street will feature a daily segment with Super Grover, whose powers involve the “ability to observe, investigate, question and report phenomenon to help kids solve problems.”

Add “and build mutually beneficial [...]

A Year of InSites: Sticking to Goals Leads to Success


This guest blog post is from Juanita Panlener, an Account Supervisor at Vanguard Communications.

This past year, I’ve been reminded of one of the most important aspects of social marketing — creating and sticking to a communications plan that guides and drives outreach strategy and activities.

A trusted colleague recently compared the role of strategic communications [...]