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Share Helen Mitternight I was 30 feet in the air, at the top of a telephone pole, with only one step more to stand atop the small platform. And I was stuck. I was harnessed and perfectly safe, participating in a challenge at Miraval Spa & Resort. They don’t stay in business by letting guests [...] December 30th, 2010 | Tags: A Year of InSites, communications, PR, public relations, Strategic Planning, Vanguard Communications | Categories: Integrated Media Services, Strategic Planning
One comment | Share: Share When USA Today launched in 1982, it heralded a new era for print journalism, featuring briefer articles and more colorful designs, photos and illustrations in newspapers. Twenty-eight years later, the second most widely read newspaper in the U.S. is changing the game again. Recently, USA Today announced a reorganization of its newsroom, eliminating 130 jobs [...] October 7th, 2010 | Tags: Charlotte Observer, Detroit Free Press, Detroit News, Integrated Media Services, media, media outreach, Media Relations, media strategy, newspaper, online media, online strategy, Pew Research Center, PR, public relations, reorganization, Seattle Post-Intelligencer, Strategic Planning, USA Today | Categories: Integrated Media Services, Media Relations, Strategic Planning
Leave a comment | Share: Share In the past couple of months, the Web chatter on foursquare has increased steadily, with recent rumors suggesting that Yahoo is considering buying the company for $100 million. Though foursquare launched its iPhone application at the 2009 South by Southwest Interactive Festival, the location-based social networking platform seemed to take off at this year’s conference. [...] April 13th, 2010 | Tags: advocacy, communication, Facebook, foursquare, geotagging, Google, grassroots advocacy, location-based, online strategy, PR, public relations, social media, social networking, Strategic Planning, strategy, Twitter | Categories: Integrated Media Services, Online Marketing, Strategic Planning
8 comments | Share: Share I know, not everyone is Bill Gates. Very few people on the planet can gain 100,000 followers on Twitter eight hours after launching their Twitter profile. http://www.flickr.com/photos/ndevil/ / CC BY 2.0 But perhaps we should start thinking like Bill. Using his newly formed Twitter community, Gates recently launched his newest endeavor, The Gates Notes, where he [...] February 18th, 2010 | Tags: advocacy, Bill and Melinda Gates Foundation, Bill Gates, blogging, CEO, ethical dilemma, ethics, Facebook, Gates Foundation, Gates Notes, InSites, newsletter, Online Marketing, personal, persuasive storytelling, PR, PR-Squared, public relations, Shift Communications, social change, Social Marketing, social media, social networking, Strategic Planning, Tom Defren, Twitter | Categories: Design & Editorial, Integrated Media Services, Online Marketing, Social Marketing, Strategic Planning, Training & TA, Uncategorized
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