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Controversial Cultural Incompetency

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Much like Kenneth Cole’s mishap earlier this month, the social buying site Groupon found itself in hot water after its Super Bowl commercial that seemed to mock the struggles of the Tibetan people. The organization has since pulled its ad, with Groupon founder Andrew Mason taking personal responsibility for airing the commercials. While Groupon [...]

Pepsi to Replace Super Bowl Ads with Social Media Outreach

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Will football soon be the only reason to watch the Super Bowl? That’s what I was asking myself when I came across this article on MediaBullseye.com.

For Super Bowl XLIV, Pepsi has decided to forgo its traditional Super Bowl ads – like the one below from 2009 – in place of a cause-based social media [...]