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If You Want to Reach Teens, Don't Bother to E-mail Them

My almost-teenager demonstrates what a new study from the Pew Research Center confirms–youth ages 12-17 aren’t using e-mail anymore. Headlines earlier this week focused on the hundreds of texts that teens send daily, but I found their lack of e-mail use even more fascinating. The study showed that 58 percent of teens text, while only 11 percent use e-mail. In fact, more teens are using landlines (33 percent) than e-mail. Is e-mail the new snail [...]

Live Blog: Mobile Marketing Strategy for Progressive Communicators

I’m getting ready to live blog from the Progressive Communicators of Washington, D.C. event at WWF on mobile communications tactics for progressive communicators.

UPDATE: The live event has concluded. The archived video of this panel discussion is available here:

Presenters (left to right): Jeff Lee; Jed Alpert, Mobile Commons; Rachel Labruyere, Reform Immigration FOR America Campaign; Ron [...]

Google Buzz: Communication Strategies and Applications

In my last post on Google Buzz, I promised to provide some applications for organizations seeking to take advantage of this new social network.  As the service expands, people will undoubtedly find ways to use Buzz that we can hardly imagine right now.  But as promised, here are four easy steps you can take right [...]

Hispanics Are Online More; Prefer Content in English, New Survey Shows

Hispanics in every life stage are increasingly online, and the majority prefer content in English, according to a new survey from Cheskin Added Value, commissioned by AOL Advertising.

The survey shows Hispanics (58%) closing the digital gap between themselves and the general population (71%).

Since our first study in 2002, the number of Hispanics online has grown [...]

Facebook's Information Tracking Policies Have Ramifications for Individuals and Organizations

With the rise of Web sites like Facebook, Twitter, and MySpace, we constantly hear concerns about privacy.  From worries over college students posting career-impeding photos to concerns over unfettered access to addresses or phone numbers, users of social networks have to be careful what information they make available about themselves and their organizations.

Now, an interview [...]