My almost-teenager demonstrates what a new study from the Pew Research Center confirms–youth ages 12-17 aren’t using e-mail anymore. Headlines earlier this week focused on the hundreds of texts that teens send daily, but I found their lack of e-mail use even more fascinating. The study showed that 58 percent of teens text, while only 11 percent use e-mail. In fact, more teens are using landlines (33 percent) than e-mail. Is e-mail the new snail [...]
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April 28th, 2010 | Tags: audience, audience research, cell phones, children, communication, cultural competency, e-mail, InSites, Justin Bieber, landlines, marketing, mobile, Pew, Pew Research Center, PR, public relations, social media, technology, teens, text, texting, Twilight, Vanguard Communications, Washington DC, youth | Categories: Integrated Media Services, Multicultural Outreach, Social Marketing
Leave a comment | Share: I’m getting ready to live blog from the Progressive Communicators of Washington, D.C. event at WWF on mobile communications tactics for progressive communicators. UPDATE: The live event has concluded. The archived video of this panel discussion is available here: Presenters (left to right): Jeff Lee; Jed Alpert, Mobile Commons; Rachel Labruyere, Reform Immigration FOR America Campaign; Ron [...] April 27th, 2010 | Tags: audience outreach, cell phones, communication, integrated media strategy, live, marketing, mobile, PCDC, progressive, short code, smart phones, SMS, streaming, technology, texting, Washington DC, WWF | Categories: Integrated Media Services
2 comments | Share: In my last post on Google Buzz, I promised to provide some applications for organizations seeking to take advantage of this new social network. As the service expands, people will undoubtedly find ways to use Buzz that we can hardly imagine right now. But as promised, here are four easy steps you can take right [...] March 15th, 2010 | Tags: audience outreach, audience research, communication, Google Buzz, media strategy, Online Marketing, online media, online strategy, PR, public relations, research, social media, social networking, strategy, technology | Categories: Integrated Media Services, Online Marketing
One comment | Share: Hispanics in every life stage are increasingly online, and the majority prefer content in English, according to a new survey from Cheskin Added Value, commissioned by AOL Advertising. The survey shows Hispanics (58%) closing the digital gap between themselves and the general population (71%). Since our first study in 2002, the number of Hispanics online has grown [...] February 9th, 2010 | Tags: audience outreach, audience reach, audience research, communication, hispanics, internet, marketing, multicultural, Online Marketing, online media, PR, technology | Categories: Multicultural Outreach, Online Marketing, Strategic Planning
Leave a comment | Share: With the rise of Web sites like Facebook, Twitter, and MySpace, we constantly hear concerns about privacy. From worries over college students posting career-impeding photos to concerns over unfettered access to addresses or phone numbers, users of social networks have to be careful what information they make available about themselves and their organizations. Now, an interview [...] January 27th, 2010 | Tags: advertising, advocacy, communication, Facebook, InSites, marketing, PR, privacy, public relations, social networking, technology | Categories: Advertising & Promotion, Integrated Media Services, Online Marketing
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