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Share In my last post on Google Buzz, I promised to provide some applications for organizations seeking to take advantage of this new social network. As the service expands, people will undoubtedly find ways to use Buzz that we can hardly imagine right now. But as promised, here are four easy steps you can take [...] March 15th, 2010 | Tags: audience outreach, audience research, communication, Google Buzz, media strategy, Online Marketing, online media, online strategy, PR, public relations, research, social media, social networking, strategy, technology | Categories: Integrated Media Services, Online Marketing
2 comments | Share: Share Hispanics in every life stage are increasingly online, and the majority prefer content in English, according to a new survey from Cheskin Added Value, commissioned by AOL Advertising. The survey shows Hispanics (58%) closing the digital gap between themselves and the general population (71%). Since our first study in 2002, the number of Hispanics online has [...] February 9th, 2010 | Tags: audience outreach, audience reach, audience research, communication, hispanics, internet, marketing, multicultural, Online Marketing, online media, PR, technology | Categories: Multicultural Outreach, Online Marketing, Strategic Planning
Leave a comment | Share: Share With the rise of Web sites like Facebook, Twitter, and MySpace, we constantly hear concerns about privacy. From worries over college students posting career-impeding photos to concerns over unfettered access to addresses or phone numbers, users of social networks have to be careful what information they make available about themselves and their organizations. Now, an [...] January 27th, 2010 | Tags: advertising, advocacy, communication, Facebook, InSites, marketing, PR, privacy, public relations, social networking, technology | Categories: Advertising & Promotion, Integrated Media Services, Online Marketing
2 comments | Share: Share This post over at Lifehacker illustrates a great new technology that could be very useful for training purposes: Windows: LogMeIn Express is a screen sharing tool from the makers of the popular remote-desktop software, LogMeIn. With this new offering, sharing your desktop is as simple as sending your friend or associate a URL. Only the person [...] January 15th, 2010 | Tags: collaborative computing, communication, LogMeIn Express, screen sharing, social networking, software, technical assistance, technology, training | Categories: Integrated Media Services, Online Marketing, Strategic Planning, Training & TA
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