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Share As if BP’s crisis response mistakes mentioned in a recent post weren’t enough, apparently their public relations disasters continue as more oil pumps into the saturated Gulf Coast. Newly released documents reveal BP’s standard crisis response strategy to be “accentuate the positive, downplay the negative, tell everybody they’re sorry, they’re gonna fix it, they’re gonna [...] June 17th, 2010 | Tags: audience outreach, BP, British Petroleum, communication, crisis, crisis communication, damage control, Gulf Coast, Media Relations, oil spill, online media, online strategy, PR, public relations, spokesperson, spokesperson training, Tony Hayward, transparency | Categories: Integrated Media Services, Media Relations, Social Marketing, Strategic Planning
2 comments | Share: Share Even for those who don’t own a Toyota vehicle, car drivers (and passengers) have been fascinated by Prius’ brake failure problems and resulting recall and federal investigation. Product recalls pose enormous PR and reputation management challenges for communicators. History gives us great examples of crisis communication successes, such as Tylenol recall in 1982, as [...] March 22nd, 2010 | Tags: audience outreach, brand management, communication, crisis communications, crisis management, Facebook, PR, public relations, recall, reputation management, research, social media, Social Media Insider, Toyota, Toyota Conversations, transparency, TweetMeme, Twitter, YouTube | Categories: Online Marketing, Social Marketing, Strategic Planning
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