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Bravo, Old Spice. Bravo. Your viral ad campaign featuring Isaiah Mustafa is one of the most brilliant social media-based advertising campaigns that I’ve ever seen. It is certain to become a case study in how to effectively reach huge numbers of people. How many people? Let’s recap now that one week has gone by since Old Spice [...] July 20th, 2010 | Tags: advertising, Fast Company, Iain Tait, integrated media strategy, Isaiah Mustafa, Mark Borden, marketing, media strategy, Old Spice, Online Marketing, online strategy, ReadWriteWeb, Twitter, video, viral, Weiden+Kennedy, YouTube | Categories: Integrated Media Services, Media Relations, Online Marketing, Strategic Planning
Leave a comment | Share: This guest post is written by Shelby Benkert, an intern at Vanguard Communications. Unlike most college students, I tend to shy away from many social media networks. Facebook is my go-to in order to stay in touch with my friends, and I rarely use anything else. I do have a Twitter account, but I have never [...] July 15th, 2010 | Tags: communication, Dennis Crowley, Facebook, foursquare, Mediaite, online communication, online media, privacy, security, social networking, social networking sites, Starbucks, Twitter | Categories: Integrated Media Services, Online Marketing
Leave a comment | Share: Since it looks like Twitter is here to stay, public relations professionals need to learn how to effectively use Twitter and the myriad of tools that have been developed to help us navigate the microblogging network. To help, I pulled out the 10 apps that I thought would be most useful for PR pros from [...] June 21st, 2010 | Tags: apps, audience research, ConnectTweet, CoTweet, PR, PR professionals, public relations, research, social networking, TweetBeep, TweetDeck, TweetEffect, Twiler, TwInbox, Twinfluence, Twitpress, Twitter, TwitTrans | Categories: Integrated Media Services
3 comments | Share: Like a kid on her birthday, I always get excited about the release of the latest edition of the AP Stylebook. I love searching for new entries to find out how our use of language has evolved. In fact, I still have my very first wire-bound edition from journalism school, and it’s fun to see [...] June 7th, 2010 | Tags: AP Stylebook, defriend, editing, Facebook, Great Recession, journalism, journalists, liveblog, mashup, social media, social networking, Twitter, unfriend, writing | Categories: Design & Editorial
Leave a comment | Share: Since the close of 2009, digital media analysts have pointed to location-based services as the next phase of social communication. More and more people are migrating toward smart phone technology enabled with GPS - comScore recently reported that 45 million in the U.S. use smart phones - and location-based services are one more way to put these phones to better use. [...] April 14th, 2010 | Tags: advocacy, communication, Facebook, foursquare, grassroots, grassroots organizing, integrated media strategy, online media, Social Marketing, social media, social networking, Twitter | Categories: Integrated Media Services, Online Marketing, Policy Communications, Social Marketing
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