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ShareWe all make mistakes in our careers, but it is how we communicate those mistakes that shows our true character. On January 21 around 8:30 p.m., reports began surfacing that Penn State football coach Joe Paterno had passed away. It started when Penn State’s online news organization, Onward State, posted to its Twitter account, “Our sources can now [...] January 27th, 2012 | Tags: apologies, apology, CBS Sports, Devon Edwards, effective communication, Facebook, Joe Paterno, mistakes, Onward State, Penn State, retractions, social media, Twitter, website | Categories: Uncategorized
One comment | Share: Share Photo courtesy of acf_windy on Flickr When we first posted about the Stop Online Piracy Act (SOPA) blackout protest scheduled for January 23, we had no idea that Wikipedia and Reddit (which had planned a January 18 blackout protest) would persuade other sites to join their effort yesterday. According to the Los Angeles Times, more [...] January 19th, 2012 | Tags: communications, communicators, Congress, Facebook, Google, internet, Internet blackout, lawsuits, legislation, news, offline, online protest, Paypal, PR, Protect IP Act, public relations, social media, SOPA, Stop Online Piracy Act, Twitter, websites, World Wide Web, YouTube | Categories: Integrated Media Services, Online Marketing, Strategic Planning
One comment | Share: Share Flickr photo courtesy of Redjar While I may not be able to foresee the future, my media savvy crystal ball is suggesting that Monday, January 23, 2012, will be a dark day for communicators. If you haven’t heard the troubling news already, Google, Facebook, Twitter, YouTube, Paypal and other major Internet mainstays will be staging a “blackout” on January [...] January 17th, 2012 | Tags: Adele, communications, communicators, Congress, Facebook, Google, internet, Internet blackout, January 23, lawsuits, legislation, news, offline, online protest, Paypal, PR, Protect IP Act, public relations, social media, SOPA, Stop Online Piracy Act, Twitter, websites, World Wide Web, YouTube | Categories: Integrated Media Services, Online Marketing, Strategic Planning
Leave a comment | Share: Share Getting your message across has always been a challenge, but the shortened attention spans of audiences today make it even more difficult. Andrew Overton looks at how being persistent can help to spread your message, while Helen Mitternight looks at the importance of the messenger. Source: JMR Photography Long Term Engagement Is Key to [...] December 23rd, 2011 | Tags: citizen journalists, communicators, conversation, digital age, Facebook, future, income inequality, InSites for the Future, message, messaging, messenger, national conversation, new year, Occupy Wall Street, OWS, public relations, retweets, Social Marketing, social media, social network, Twitter, Vanguard, Vanguard Communications, viral, Zuccotti Park | Categories: Integrated Media Services
Leave a comment | Share: Share Today we look at the public relations workplace and the culture changes that could be ahead in 2012. We start off with a look from Mary Pat King at how CEOs and executives should maximize the involvement of PR professionals on staff. Rachael Siefert discusses a mentoring role reversal, and Vanguard’s vice president of [...] December 22nd, 2011 | Tags: CEO, communications, future, hiring, HR, human resources, InSites for the Future, management, mentor, new year, office, Pinterest, public relations, social media, social network, Twitter, Vanguard, Vanguard Communications, workplace, young professionals | Categories: Integrated Media Services, Uncategorized
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